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November 2, 2016
Dear Member, here is your weekly e-flash!


That’s right… it is all about the numerous benefits that members receivecost-saving, revenue generating products and services, as well as support at both the local and national level.

While some of the issues and needs of graphic communications companies differ regionally across North America, others affect us all. That’s why you get three memberships for the price of one: 1. PIASC – Printing Industries Association, Inc. of Southern California, the regional organization. 2. PIC – Printing Industries of California, useful resources plus the recognized graphic arts industry voice before California governmental bodies. 3. PIA – Printing Industries of America, the national organization.

Oftentimes staff receives calls from members who wonder if they should continue their membership with PIASC. Generally, however, they are not taking full advantage of the benefits that the Association provides; after talking with staff and hearing the hundreds of ways they can save money, time, and effort, 99% of the time, they remain as members. It’s true that time moves faster than ever before and that many of us wear many hats; hence there’s no time to review what the benefits of membership are. But no worries, all you have to do when you have an industry-related question, is to pick up the phone and call us.

When we join a Health Club, we can’t expect getting strong by merely being a member and not taking advantage of its services and programs. The same is true when we join our local trade association or any other organization.

PIASC is here to help your business thrive and, as a member, you have access to the following services and more!

Member Discounts – Save money on everything from employment background checks, shipping and merchant services to cell phones, equipment and supplies, credit reports and much more.

Collection Services – Get professional assistance with your delinquent accounts.

Human Resources Assistance – Take advantage of expert HR consulting, training and labor relations assistance, all provided by printing industry specialists.

Industry News – Stay informed with weekly printed and electronic newsletters; get free research and technology reports.

Industry Resources – Access the Graphic Arts Industry Resource Center to quickly find what you need regarding Business/ Technical, Environmental, Human Resources, Sales Tax and Safety issues.

Training – Sign yourself or your employees up for classes, seminars and webinars on a wide variety of printing and graphics-related topics; take advantage of the free training videos at www.printing.org plus its virtual workshop platform iLearning.

Business Networking – Meet your peers at networking events, meetings, seminars, and expand your client base.

Targeted Advertising – List your company on the comprehensive PrintAccess online directory.

Marketing Ideas – Increase your sales with the talking points, research, reprintable articles and downloadable resources at www.ChoosePrint.org.

Job Board – Find qualified employees with this free industry-specific employment board.

Credit Union – Provide a valuable benefit for your employees at absolutely no cost to you.

Slow-Pay Database – Be forewarned about potential problem accounts.

Expert Advice – Call an experienced industry expert for advice when challenging technical, regulatory, management, financial or labor situations arise.

Make Money – Help us recruit new members and you will receive a $100 credit toward your membership dues.

We work for you! PIASC staff has as many bosses as it has members and we are happy to work for you! We are as close as your telephone, 323.728.9500… give us a call!



A survey commissioned by Two Sides and conducted by Toluna Inc. reveals how U.S. consumers view corporate initiatives forcing people into digital-only communication by eliminating paper-based options.

Results indicate that many consumers want to retain the choice of receiving paper bills and statements at no additional cost. For example, 79% of respondents want the option to continue receiving printed information as it provides a more permanent record, and 77% would be unhappy if they were asked to pay a premium for paper bills and statements. Other key factors in retaining paper options were ease of reading on paper compared to a screen (79% prefer paper) and unreliable internet access (49%).

Most respondents (85%) agreed that cost-saving is the main reason why companies use environmental claims such as, "Go Paperless - Go Green", or "Go Paperless - Save trees". In addition, 57% of respondents reported that they question the validity of such claims.

Key Findings

"Go paperless - go green" claims are questioned by many

  • 85% of respondents receiving environmental claims such as, "Go Paperless - Go Green", or "Go Paperless - Save trees" believe companies are seeking to save costs (75% of 18 to 24 year olds).
  • 57% question the validity of these claims (48% of 18 to 24 year olds).
  • 79% agreed that reading from paper is better than reading off a screen (79% of 18 to 24 year olds).
  • 76% agreed that paper is based on a renewable resource (66% of 18 to 24 year olds).
  • 76% agreed that print on paper is more pleasant to handle and touch when compared to other media (73% of 18 to 24 year olds).
  • 56% agree that paper records are more environmentally sustainable than electronic storage of information (45% of 18 to 24 year olds).

To download the complete survey findings click here, and scroll down to Toluna Inc.

Also remember to visit ChoosePrint often to find updated marketing tools to sell more print.



That’s what you’ll find at Breakfast with Bob! The topic: CaliforniaThe Land of Mandate.

The good news is that California, with a population greater than that of Canada, is an enormous market. The bad news is that it’s an increasingly tough place to do business.

  • The minimum wage is exploding carrying other wages with it.
  • Communities are competing to see who can mandate more paid sick leave.
  • Environmental regulations are tough and getting tougher.
  • Energy costs are the highest in the country.
  • The California Labor Code is a world unto itself.
  • Real estate is gold plated and building codes are nightmarish.

While we can’t make all of this go away, we can operate to mitigate the impact on our ability to profit and grow. At these meetings, we’ll share things that you can do.

The November Calendar for Breakfast with Bob is listed below, with all meetings starting at 7:30 a.m. PIASC member fee is only $5.

Thursday, Nov. 3rd - Brent’s Deli • 19565 Parthenia Street • Northridge 91324
Tuesday, Nov. 15th - Mimi’s Cafe • 17231 E. 17th St. • Tustin 92780
Wednesday, Nov. 16th - Norm’s • 11001 West Pico Blvd • Los Angeles 90064
Thursday, Nov. 17th - West Bistro • 3900 Atlantic Ave. • Long Beach 90807

To register call Emily Holguin at 323.728.9500, ext. 262.



With a very competitive job market, it’s a necessity now more than ever to require a certain level of education for key positions. As a result, some applicants may tend to “bend the truth”, when it comes to their educational history in order to make them more desirable to employers. Some job candidates have gone as far as purchasing a diploma online or obtaining fraudulent credentials through a “Diploma Mill”. A diploma mill is defined as a company or organization who claims to be a higher education institution but which offers illegitimate academic degrees and diplomas for a fee. We want to look at 5 scary statistics regarding diploma mills.

  • Over 200,000 bogus degrees are awarded to students, or “customers” around the world on an annual basis.
  • The cost of these “fake” degrees on average is between $500 and $2,500, lump sum up front.
  • A college degree is the second most expensive purchase a consumer will buy in their lifetime, second to their home.
  • There are over 370 educational websites that offer fraudulent degrees.
  • 30% of job candidates lie about their education on their resume or job application.

Source: Cody Farzad, Employers Choice



The holiday season is fast approaching and during this time of the year, many take the opportunity to do something for someone in need or donate to a special foundation. There is much one can do that can impact special causes.What can you do? Participate in our annual Holiday Party benefiting two good causes on Wednesday, November 30th at The Hotel Fullerton from 5:30pm - 9:00pm.

  1. Your participation will bring happiness to the children of City of Hope as a toy donation will be made in your name. During the event, you will have the opportunity to personalize the gift for a boy or a girl.
  2. You will also support Graphic Arts Education by attending this Holiday Party and participating in a Silent Auction. Proceeds will go to the RAISE Foundation, which underwrites numerous educational programs for graphic communication students.

REGISTER TODAY and enjoy delicious hors d’oeuvres, great drinks, and live acoustic music.

This event is good for all printing industry members! Register by November 23rd and as a member your cost is only $35.00, which includes a toy, hors d'oeuvres and one drink. After November 23rd, the cost will be $45.00.

To make your reservations click here, or contact Emily Holguin at 323.728.9500, ext. 262.



Emails aren't just for work anymore. According to Samanage's "Email Overload Survey," 35.2 percent of US adults check email at least one hour every day outside of work hours.

The study gauged opinions of 1,500 U.S. adults. Here are some other interesting nuggets the survey uncovered.

  • 52.2% prefer a text message over email, online chat, intranet or social media
  • 23% check email "very often" during dinner
  • 25.6 % keep connected to stay organized
  • 24.2% need to stay connected
  • 19.2 % wake up to check work email "very often"
  • 18.9% receive more than 100 emails every day

Source: www.samanage.com



Maintaining a happy workforce requires a commitment to your employees’ well-being. That’s why most companies offer extensive employee benefits packages.

As a PIASC member, offering your employees the benefit of membership in the Printing Industries Credit Union (PICU) does not cost anything, but keeps employees happy.

Your employees can have access to the following services:

  • Free checking with direct deposit
  • Auto loans
  • Online banking
  • Free online bill pay
  • Convenient mobile app
  • Discount Entertainment tickets at Recreational Direct and much more!

Visit the Credit Union and find out how you and your employees can benefit. To schedule a meeting or simply ask questions, please click here and complete the Request Form.



You can do what I cannot do. I can do what you cannot do. Together we can do great things.
~Mother Teresa





Breakfast With Bob

November 3rd | 7:30am
Brent's Deli, 19565 Parthenia Street, Northridge 91324

November 15th | 7:30am
Mimi's Cafe, 17231 E. 17th St., Tustin 92780

November 16th | 7:30am
Norm's, 11001 West Pico Boulevard, Los Angeles 90064

November 17th | 7:30am
West Bistro, 3900 Atlantic Ave., Long Beach

PIASC Holiday Party
November 30th | 5:30 PM | $35 ($45 non-member)



FYI WEBINARS: The New Laws Under FLSA: A California Perspective!
Fair Labor Standards Act 2016
November 9th | 9:00 AM | FREE!

The Secrets and Science of Great Performance Management
Wednesday, November 16th | 9:00 AM | FREE!

Get Noticed, Get Promoted and Build your Professional Brand
December 13th | 8:00 AM | FREE!



Ara Izquierdo
5800 S. Eastern Avenue, Suite 400 Los Angeles, CA 90040
(323) 728-9500