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May 25, 2016
Dear Member, here is your weekly e-flash!



RAISE Foundation is celebrating its 14th Annual Literacy Campaign with colorful and playful bookmarks that were designed by three talented graphic arts college students who participated in a bookmark competition sponsored by the RAISE Foundation.

The winners of the competition were:

  • First Place winner: Jose Saavedra of Slawson Occupational Center
  • Second Place winner: Manuela Villalobos, East LA Occupational Center
  • Third Place winner: Joe Huerta, Abram Friedman Occupational Center

These students received cashed awards from the RAISE Foundation to continue their education in graphic arts.

The PIASC literacy campaign was introduced in 2004, as a response to a study released by the National Endowment for the Arts, which emphasized that people were reading less than ever—especially young people. Since then, PIASC/RAISE Foundation has distributed over 1 million colorful bookmarks directed especially to younger children, portraying how much fun reading can be. The bookmarks are distributed annually to libraries in the counties of Los Angeles, Orange, San Bernardino, Riverside, Kern, Ventura, San Luis Obispo, and Santa Barbara.

This year we are happy to share the good news from the Scholastic 2015 Kids and Family Reading Report. Scholastic conducted a national survey of children and parents to take a closer look at attitudes and behaviors around reading books for fun. Key findings reveal that half of children ages 6-17 (51%) are currently reading a book for fun and another one in five (20%) just finished one. The results of this survey are now available at Scholastic Kids & Family Reading Report.

What was a bit challenging at first—getting permission from the libraries and schools to distribute bookmarks for their young patrons—has now become a great opportunity. PIASC now receives a multitude of letters from librarians and teachers thanking PIASC members for their generosity and wondering if they will be receiving the beautiful bookmarks in time for their summer reading programs. This year we mailed 140,000 bookmarks not only to public libraries but also schools libraries.

To view the bookmarks click here. If you have any questions about our Literacy Campaign, please contact Ara Izquierdo at 323.728.9500, ext. 216.


On May 18th, the U.S. Department of Labor (DOL) published a final rule changing the minimum compensation for exempt employees to $47,476 annually (indexed beginning in 2020) effective December 1, 2016. Note that the California minimum compensation is currently $41,760 annually and will rise to $45,936 January 1, 2017, and $50,112 January 1, 2018. Thus, the DOL standard will apply until 2018 at which point the California standard will govern because it’s higher. Both the DOL and California regulations have provisions defining the duties of employees who can be exempt from the payment of overtime. Since, the California regulations are generally stricter, they will usually apply. Care must be exercised in classifying employees as exempt because errors will lead to substantial back pay and penalty costs. Call Cheryl Chong at Ext. 218 for help on this.

Source: Weekly Update



Collaboration can be a powerful tool for innovation and imagination in a workplace. It doesn’t succeed automatically, though—you have to plan carefully for it to take root. Keep these pointers in mind:

  • Simplify your structures. Keep the number of people involved in a project as low as possible. Make communication easy between employees and managers, and among different departments
  • Encourage networking. Support employees in making contacts outside of their workgroups, and even outside your organization. This will create an environment open to new ideas from any source.
  • Bring in outsiders. You don’t have to rely only on the expertise within your organization. Consultants and other experts can offer good advice that you and your workforce might miss.
  • Change as necessary. Don’t let structures and teams grow old and fossilized. Keep bringing in new people and fresh tactics so everyone stays flexible and ready to try something new.
  • Reward success. Measure your innovation efforts, and reward employees and teams who contribute to your ongoing success. Everyone will take notice and be more eager to join in the process.



An important part of connecting with your company’s prospective clients is to help them feel as though they’re already enjoying what you have to offer. For example, the right words can help people connect with the satisfying crunch of your snack chip, the luxurious feel of your plush armchair, the amazingly life-like images on your gadget’s screen, or the beautifully printed brochures that will make a great impression at their trade show booth.



Plan to attend PIASC’s Essentials to Success—a one-day conference that will give you the tools you need to not only retain your current customers but also nurture and help them grow with you. This conference is scheduled on Saturday, July 23, 2016, from 8:00 a.m. – 4:00 p.m., at Fullerton College.

Who Should Attend: Print communication business owners and managers with less than 25 employees. Topics covered will include the following:

  • Find out where we are as an industry in California
  • Gain tools to engage with your customers regularly
  • Get your current customers to buy more print
  • Learn organizing tools from a fellow printer
  • And much more!

For more information, contact Kristy Villanueva at 323.728.9500, ext. 215.



According to California Elections Code Section 14001, employers are required to post a notice to their employees advising them of provisions for taking paid leave for the purpose of voting in statewide elections.

  • The law states that if an employee wishes to vote, they may take up to two (2) hours of working time to vote which can be taken at the beginning or end of the regular working shift, whichever gives the employee the most free time for voting and the least time off from working.
  • Employees may take as much time off to vote as they need, but only two (2) hours is paid for by the employer.
  • Employees must notify the employer at least two (2) working days in advance to arrange a voting time.
  • The employer and employee must also mutually agree to a different part of the working shift in which time off can be taken.

As far as posting obligations go, the employer must display a posting describing voting leave requirements at least 10 days before every statewide election. Employers may not take certain actions such as paycheck stuffers, coercion, persuasion and no rewarding or punitive actions for employee’s political beliefs or activities. However,employers can communicate with their staff about issues, regulations, legislation or ballot measures that will have an impact on the workplace, jobs, economy and the employees themselves. Click here to view poster on voting rights in California.

If you have any questions about this or other HR issues, contact Cheryl Chong at 323.728.9500, ext. 218.



The 2016 Printing Industries of America Dynamic Ratios survey is now open!

For 95 years, the Ratios survey has helped thousands of business owners measure themselves against industry profit leaders. And now, financial benchmarking with PIA is easier than ever with the new Dynamic Ratios featuring a new shorter survey option, a 24/7 secure interactive dashboard, a focus on key performance metrics, and more! Click here for more information. 



Effective leadership is not about making speeches or being liked; leadership is defined by results, not attributes.
~Peter Drucker






Certified First Aid & CPR Training
June 8th | 8:00am | $60 members (non-members $90)

Breakfast with Bob

July 5th | 7:30am
Mimi's Café, 10909 Foothill Blvd., Rancho Cucamonga 91730

July 6th | 7:30am
Green Street Restaurant, 146 Shoppers Lane, Pasadena 91101

July 7th | 7:30am
Brent's Deli, 19565 Parthenia Street, Northridge 91324

July 19th | 7:30am
Mimi's Cafe, 17231 E. 17th St., Tustin 92780

July 20th | 7:30am
NEW LOCATION: Norm's, 11001 West Pico Boulevard, Los Angeles 90064

July 21st | 7:30am
West Bistro (Formerly The Breakfast Club of Long Beach), 3900 Atlantic Ave., Long Beach

Essentials To Success
July 23 | 8am
Fullerton College, Printing Department, Building 900321 E. Chapman Ave., Fullerton, CA 92832

Cocktails and Conversations

August 4th | 5:30pm
Bodega Wine Bar, 260 E. Colorado Blvd. #208, Pasadena, CA 91101

August 11th | 5:30pm
JT Schmid's Restaurant & Brewery, 2610 E. Katella Ave., Anaheim, CA 92806


Conflict Recognition and Resolution
Tuesday, June 7th | 8:00 AM | FREE!

Get Noticed, Get Promoted and Build your Professional Brand
Tuesday, December 13th | 8:00 AM | FREE!



Ara Izquierdo
5800 S. Eastern Avenue, Suite 400 Los Angeles, CA 90040
(323) 728-9500