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May 04, 2016
Dear Member, here is your weekly e-flash!

PRINT ACCESS HELPS YOU SELL...

PrintAccess, the printing industry’s “who does what” search engine, helps you promote your company nationwide.

As a member of PIASC, your company has a complimentary listing on the PrintAccess website. so all you have to do is make sure that your listing is current with all your services and products that way prospective clients can see what you want them to see.

PrintAccess is used by over 12,000 media and print buyers; therefore, updating your listing with all the specialties and products you provide, will result in more views and more business. You can also enhance your listing by adding your logo for a nominal fee and becoming a Premier member, which means that your company will be one to appear at the top of the list.

Remember, PrintAccess has a powerful search engine, a product orientation, and Google–friendly pages all designed to dramatically increase traffic.

You have previously received a letter from PIASC with a snapshot of your listing, as well as editing instructions. If you did not receive it in the mail along with the instructions to edit your listing, simply click here.

Remember… PrintAccess can help you promote your company to thousands of media and print buyers.

 









 
THE MILLENNIAL GENERATION HAS OFFICIALLY ARRIVED

The Millennial Generation is defined as individual’s ages between 18 to 34 years old. According to the U.S. Census Bureau, this group now represents one-third of the national population and has become the nation’s largest generation.

As the upcoming dominant consumer group, Millennials values and spending habits are the indicators of future behavioral and economic trends nationwide.

Who is the Millennial consumer? Millennials consume overwhelmingly and prefer access to goods over ownership of goods, delaying purchases of large ticket items like cars and homes—and fueling a new “sharing economy” in the process.

Although Millennials may be often portrayed as impatient, tech-obsessed and egocentric—their spending habits tell a more comprehensive story. The Millennial group is highly loyal to their chosen brands, valuing philanthropy, authenticity, and higher purposes in business practices—and paying little attention to advertising. >>READ MORE

Source: Excerpts from Insight Center website

 

FIND OUT HOW PRINTING FITS IN THE ECONOMY OF CALIFORNIA BY JOINING BOB AND GERRY AT BREAKFAST

Every day we wake up to print; therefore, we rightfully believe that print is everywhere! On the toothpaste, soap, shampoo, deodorant, cereal, coffee, you name it… it has print. We also know that if we want to get attention, we have to use print. Find out how big print is and its role in California’s economy. Gerry Bonetto, PIASC VP of Government Affairs is Bob’s guest and he will be able to give you answers about print in California. In addition to that, he will be pleased to speculate on the Presidential campaign. So join Bob and Gerry at Breakfast with Bob at one of the following locations:

May 5th | 7:30am | Brent's Deli, 19565 Parthenia Street, Northridge 91324 REGISTER NOW

May 10th | 7:30am | Mimi's Cafe, 17231 E. 17th St., Tustin 92780 REGISTER NOW

May 11th | 7:30am | Lenny's Deli (formerly Junior's), 2379 Westwood Blvd. (at Pico), Los Angeles REGISTER NOW

May 12th | 7:30am | The Breakfast Club of Long Beach, 3900 Atlantic Ave., Long Beach REGISTER NOW

To register click on any link above or call Emily Holguin at 323.728.9500, ext. 262.

 

HAS DIRECT MAIL'S MOMENT COME?

McCann CEO Harris Diamond certainly thinks so. As he put it in his remarks at the National Postal Forum, “in a world in which people are endlessly bombarded with electronic messages, direct mail is now the most welcome house guest.” Read more in this month’s home page article at www.ChoosePrint.org.

 

WELCOME NEW MEMBERS!

PIASC Board of Directors and staff welcome the following new members:

Case Paper Company, Arcadia (626) 358-8450

The Navigator Company, Aptos (408) 691-6472

Recall Masters, Laguna Hills (888) 651-4480

Xerox – Image Source, Los Angeles (310) 562-7188

 

2016 INTERTECH TECHNOLOGY AWARDS: EARN INDUSTRY-WIDE RECOGNITION FOR YOUR COMPANY'S INSPIRING INNOVATION

Since 1978 the Inter Tech™ Technology Awards sponsored by PIA have honored the development of technologies predicted to have a major impact on the graphic arts and related industries. More than 80% of technologies that receive an award experience continued commercial success in the marketplace.

Earn industry-wide recognition for your company’s inspiring innovation by participating in the Inter Tech™ Technology Awards. Deadline for applying is June 1. Click here to download a Call for Entries Brochure.

 

OSHA FORM 300A POSTING PERIOD ENDED APRIL 30TH

The Occupational Safety and Health Administration requires that employers with 10 or more employees post OSHA Form 300A which lists a summary of the total number of job-related injuries and illnesses that occurred during the prior year. The posting period occurs from February 1 to April 30 of any given year. Even though the posting period ends for 2016, employers must retain their Form 300A summaries for five years following the end of the calendar year these records cover.

If you have any questions, contact Cheryl Chong at 323.728.9500, ext. 218.

 

OPEN DOOR POLICY: WHAT IT HINGES ON

Communication is only possible when you are accessible, so an open-door policy is essential if real communication is to occur.

Your staff must be able to come to you to ask for help, to share information and to consult with you on both business and personal issues. If people resist coming to you for any reason, there will be only one result: You will become isolated from your own department.

As a manager, your job is to make it easy for communication to occur from the employee to you and back again. That’s why you cannot isolate yourself behind closed office doors.

Bear in mind, too, that newly hired and relatively inexperienced employees may feel very much intimidated by your position. As a result, they will fear coming to you—even if you are a cordial, friendly manager.

What it means: Having an open-door policy doesn’t mean that your door must be open every minute of the day. You may have a compelling reason to shut yourself away from time to time. You may need uninterrupted quiet to think, plan or reach a deadline. The key to a workable open-door policy is to establish regular times when you are accessible—the more the better.

In closing: Share your goals and concerns with the staff and delegate authority clearly. That way your people will know which situations they can resolve on their own, and which ones merit a knock on your door frame.

Source: Managing People newsletter

 

e-Quote

Logic will get you from A to B. Imagination will take you everywhere.
~Albert Einstein 

 

 

BUYING POWER OF THE MONTH

 

 

EDUCATIONAL AND NETWORKING OPPORTUNITIES

Breakfast with Bob and Gerry

May 5th | 7:30am
Brent's Deli, 19565 Parthenia Street, Northridge 91324

May 10th | 7:30am
Mimi's Cafe, 17231 E. 17th St., Tustin 92780

May 11th | 7:30am
Lenny's Deli (formerly Junior's), 2379 Westwood Blvd. (at Pico), Los Angeles

May 12th | 7:30am
The Breakfast Club of Long Beach, 3900 Atlantic Ave., Long Beach

Certified First Aid & CPR Training
June 8th | 8:00am | $60 members (non-members $90)

WEBINARS

Fundamentals of Color Part 2: Colorimetry and Spectrophotometers
Wednesday, May 5th | 11:00 AM | FREE!

Reasonable Accommodation and ADA Webinar
Tuesday, May 10th | 10:30 AM | $15 members

Conflict Recognition and Resolution
Tuesday, June 7th | 8:00 AM | FREE!

Get Noticed, Get Promoted and Build your Professional Brand
Tuesday, December 13th | 8:00 AM | FREE!

 

Contact

Ara Izquierdo
5800 S. Eastern Avenue, Suite 400 Los Angeles, CA 90040
(323) 728-9500