PIASC logo
June 8, 2016
Dear Member, here is your weekly e-flash!



PIASC welcomes BASYS Processing, Inc. as one of our Buying Power Partners. BASYS is a family owned wholesale credit card processing company based in Kansas City, which works with all types of business endeavors to tailor credit and debit card processing solutions to meet the needs of their clients.

BASYS dedication is unwavering whether the business they are serving is a small shop or a multimillion dollar company; the one-on-one approach they take, is one of the reasons we chose to partner with them. Moreover, in a high turnover industry, BASYS not only boasts an A+ BBB rating, but a 95% client retention rate.

PIASC has negotiated competitive pricing exclusively for our association members. Through BASYS Processing, your credit card processing fees can be reduced by 10-20%!

If you would like to receive a complimentary PIASC Preferred Savings Analysis on your existing program, fax or email your statement today to Maribel Campos at 323.358.2966.

As a PIASC Member, you are entitled to numerous discount programs that bring you substantial savings. Using just one or two of these discounts may cover—even exceed—your cost of membership.

Check them out! Click here to view other Buying Power Partners’ Exclusive Discounts.



In fact, 95% of consumers check grocery store flyers at least once a month! This is just one of the latest talking points at www.ChoosePrint.org.

Printing industry members… get involved in the Choose Print Campaign!

If you have not added the Choose Print logo to your website and linked it to ChoosePrint.org, you are missing out on the opportunity to share valuable information with your clients. Do it now… you can download the logo here.

Not convinced yet? Take a look at one of the many articles on the Effectiveness of Print.

Choose Print is sponsored by PIASC and endorsed by Printing Industries of America and its affiliates. If you have any questions about the campaign, please contact Ara Izquierdo at 323.728.9500, ext. 216.

Choose Print will be at GRAPH EXPO this coming September 25-28, 2016, at the Orange County Convention Center, Orlando, Florida. PIASC members get free exhibit passes by using Promo Code GRC79.



Recently, California’s DFEH (Department of Fair Employment and Housing) issued a new brochure titled “Transgender Rights in the Workplace.”

A few key points for employers to be aware of, include the following:

There are two kinds of gender transitions: physical and social. The former involves medical treatments. The other involves name change and pronouns, bathroom usage and activities. The employee does not need to be involved in any particular step in the transition to be protected. Employers need to structure their interview questions to be focused on the job being interviewed for, and avoid questions that inquire about sexual orientation, gender identity, reassignment surgery or transitioning procedures.

Dress codes and grooming standards should be non-discriminatory. The employer cannot judge the transgender worker more harshly than other employees in terms of compliance. Appropriate restrooms must be provided for all employees. An employee should be allowed to use the locker or rest room that corresponds to his and her gender identity, regardless of the employee’s assigned sex at birth. Employers can provide privacy and options for all employees and where possible, offer the option or a single-user or unisex restroom. However, the use of those bathrooms by transgender or other workers should be optional or voluntary, a matter of choice or preference.

If there are accommodations that you are asked for by transitioning or transgender employees and are unsure of how to respond, be sure to consult with qualified legal counsel before rejecting or refusing the accommodation. This was a hard lesson experienced by a check-printing and financial services company, based in Minnesota. They were fined $115,000 and had to change their practices following an EEOC lawsuit.



It’s going to be a hot summer and with that we will be talking about ‘hot’ issues that pertain to our industry. Join us during the month of July when we’ll be discussing not only ink on paper but also all the other opportunities that come with it.

Are you helping your clients with all their communication needs?

  • How about print that we don't produce but they need?
  • How about mailing?
  • How about data manipulation for personalization?
  • How about distribution of the client's products?
  • How about a store front for easy ordering?
  • How about web site development and hosting?

Many growing firms are doing these things now and discovering that they build sales and, better still, client loyalty. Join us at these breakfasts to learn how you can move forward.

Click here for dates and locations.



Nobody is perfect, not even the great leaders. But most of them have been able to overcome the most common mistakes. Use this checklist as a guide to behaviors you want to avoid:

  • Vague, poorly defined goals. Do people know what you expect? When? Why?
  • Poor communication. Do your employees have trouble following your directions?
  • Poor alignment between short- and long-term. Do your day-to-day activities support your strategic goals?
  • Inflexibility. Do you take individual circumstances into account when you make decisions?
  • Little professional development. Do you constantly work on improving your skills? Do you help others do the same?
  • Trust and integrity problems. Do people trust you? Can you depend on them to be reliable?

Source: Motivational Manager



Plan to attend PIASC’s Essentials to Success—a one-day conference that will give you the tools you need to not only retain your current customers but also nurture and help them grow with you. This conference is scheduled on Saturday, July 23, 2016, from 8:00 a.m. – 4:00 p.m., at Fullerton College.

Who Should Attend: Print communication business owners and managers with less than 25 employees.

Here are some of our guest speakers:

  • The California Printing Industry: Where it is and Where It's Headed
    Presenter: Gerry Bonetto, Phd, Vice President Printing Industries of California
  • Owning a GREAT Business: 7 Organizing PRINCIPLES so yours is one of them!
    Presenter: Lorin Young, Owner, Design Dynamics
  • HOW TO: Balancing Your Online Visibility & Interactions
    Presenter: Jen Strang, Senior Marketing Manager, Printing Industries of America
  • And more

Click here for detailed information and to register.



It is chronic water shortage in the body that causes most diseases of the human body.
~Dr. Fereydoon Batmanghelidj










Breakfast with Bob

July 5th | 7:30am
Mimi's Café, 10909 Foothill Blvd., Rancho Cucamonga 91730

July 6th | 7:30am
Green Street Restaurant, 146 Shoppers Lane, Pasadena 91101

July 7th | 7:30am
Brent's Deli, 19565 Parthenia Street, Northridge 91324

July 19th | 7:30am
Mimi's Cafe, 17231 E. 17th St., Tustin 92780

July 20th | 7:30am
NEW LOCATION: Norm's, 11001 West Pico Boulevard, Los Angeles 90064

July 21st | 7:30am
West Bistro (Formerly The Breakfast Club of Long Beach), 3900 Atlantic Ave., Long Beach

Essentials To Success
July 23 | 8am
Fullerton College, Printing Department, Building 900321 E. Chapman Ave., Fullerton, CA 92832

Cocktails and Conversations

August 4th | 5:30pm
Bodega Wine Bar, 260 E. Colorado Blvd. #208, Pasadena, CA 91101

August 11th | 5:30pm
JT Schmid's Restaurant & Brewery, 2610 E. Katella Ave., Anaheim, CA 92806



Get Noticed, Get Promoted and Build your Professional Brand
Tuesday, December 13th | 8:00 AM | FREE!



Ara Izquierdo
5800 S. Eastern Avenue, Suite 400 Los Angeles, CA 90040
(323) 728-9500