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August 17, 2016
Dear Member, here is your weekly e-flash!



WE’LL SEE YOU AT THE NINTH WOMEN IN PRINT LUNCHEON AT PACIFIC PALMS RESORT. GENTLEMEN ARE INVITED AND WELCOMED!

Plan to attend this inspirational story, featuring Carmen Rad, Founder and President of CR&A Custom, Inc., in Los Angeles. Carmen will share her challenges and triumphs and how she came to be a successful business owner in the printing industry.

CR&A Custom, Inc. is among just a handful of large-format digital printing and outdoor advertising companies in America that is minority (Hispanic) and woman-owned. CR&A Custom operates out of a 25,000 square foot facility in the heart of Downtown LA and is full-service with the capability to design, manufacture, print, and install commercial signage. Examples of her work are the oversized banners at Staples Center and L.A. Live entertainment campus—as well as work for major corporations in the United States, Puerto Rico, and Dubai.

Get inspired; join us on September 14th to hear Carmen talk about her past challenges and aspirations for the future.

California is the state of opportunity for women. According to the National Association of Women Business Owners (NAWBO), California is home to the greatest number of women owned firms in the country and is the only state in which there are one million or more women-owned firms.

Make your reservation now by clicking here or contacting Emily Holguin at 323.728.9500, ext. 262. Your investment is only $40; non-members, $65. A delicious lunch is included.

 










 
WITH REGRET...

We are saddened by the passing of an extraordinary industry leader and great friend, John Hedlund, on August 11th. He was the previous owner of California Offset Printers and served our industry tirelessly throughout his entire life. He served as a member of the Board of Directors and Chairman of PIASC as he did at Printing Industries of America. He was named PIASC’s Executive of the Year in 1978. He was a long serving Trustee and major contributor to the International Printing Museum. In addition to all of this, he was active in a number of community organizations always focused on helping everyone.

His funeral service will be at 3:00 PM on Wednesday, August 24th at St. Andrew’s Presbyterian Church at 600 St. Andrew’s Road in Newport Beach. Immediately after the service there will be a Celebration of Life at the Santa Ana Country Club at 20382 Newport Boulevard in Santa Ana.

 

STRIVE FOR EXCELLENCE, NOT PERFECTION

“Perfect” may be the ultimate praise, but trying to attain perfection can cause stress, hinder efficiency, and create unnecessary conflicts with the people around you. A more productive goal is excellence: meeting the highest standards agreed upon for oneself or by the group.

To go from perfectionism to the pursuit of excellence, follow this advice:

  • Be realistic. When you find yourself becoming frantic about a goal, stop and ask, “Is this goal really worth all the frustration I’m experiencing?”
     
  • Establish clear expectations. If you know what’s expected of you, you can better track your progress and draw boundaries when needed, which will help you move forward with the project instead of trying to make it better.
     
  • Identify your triggers. Learn to recognize the factors that lead or contribute to your perfectionist thinking and behaviors—and avoid them.
     
  • Delegate. Many perfectionists mistakenly believe that they—and only they—can complete the task at hand. Allow other people to assist you, which will improve the odds that the group will more easily reach excellence.
     
  • Know what’s important. Ask yourself, “What’s most important about this project?” Analyzing your objectives, then narrowing down key points and agreements, allows everyone to measure his or her performance accurately.

Source: Manager’s Intelligence

 

LURE OF DIGITAL PACKAGING: A PRINTING INDUSTRY GROWTH AREA BY DR. HARVEY R. LEVENSON PROFESSOR EMERITUS, CAL POLY SLO

Dr. Levenson shares his impressions with the printing industry—particularly with the commercial printing segment through a white paper entitled Lure of Digital Packaging: A Printing Industry Growth Area.

He notes that a number of years ago he did a study to identify all graphic communication industry segments and came up with 33 and since, he has added two: Printed Electronics and Functional Imaging, and 3-D Printing, for a total now of 35. The segments range from long-standing—some of which are on the brink of non-existence—to the latest and most vibrant segments that are defining the present and future of the industry.

According to the paper, of these 35 industry segments, 27 have traditionally focused on print. Of the 27, the only industry segments not negatively impacted by the Internet and the World Wide Web, but have grown in spite the growth of online marketing, are those related to packaging, and specifically: Label Printing, Folding Carton Printing, Flexible Package Printing, and Corrugated Box Printing. All of the others have declined and some have nearly disappeared entirely.

The packaging industry is growing rapidly, and does not show signs of slowing down any time soon.

Dr. Levenson notes that with the proliferation of digital technology, digital packaging is a potential growth-area for commercial printers not previously serving the packaging markets. The White Paper includes an extensive bibliography, including URLs, as sources and for additional reading. For a copy of the White Paper, please contact Ara Izquierdo at 323-728-9500, ext. 216.

 

PACKAGING MAKES A DIFFERENCE

As highlighted in one of the new case studies on the www.ChoosePrint.org home page, packaging can define “luxury” before the client even opens the box. Find out how Marie Todd turns its product packaging into a keepsake, thereby enhancing the appeal of its luxury brand.

 

PRESERVE GOOD FEELINGS WHEN EMPLOYEES DEPART

Employees come and go even under the best circumstances. When a member of your workforce moves on, do your best to make the transition comfortable for everyone. The way you treat people when they leave reflects on you as a leader; in addition, you never know when a valued former employee will want to return. Follow these guidelines for a friendly departure:

  • Don’t take it personally. Losing a trained employee can be frustrating, but don’t take your disappointment out on the departing worker. Treat him or her with the same respect as always.
     
  • Recognize his or her contributions. Let the employee and the rest of your team know how much you appreciate his or her efforts. This lets the employee leave with a feeling of good will, and reinforces everyone’s confidence that the organization values good work.
     
  • Participate in the exit interview. Consult with your HR person about the role you can play in an exit interview. This is your last good chance to take advantage of the worker’s knowledge and observations. Try to get feedback on the positive and negative aspects of your organization, and analyze the responses from all exit interviews on a regular basis to spot any negative trends.

Source: First Draft.biz

 

PICU CAN HELP!

PICU has the perfect loan for all your back-to-school needs such as new school clothes, books, tuition, or maybe a mini vacation before you and or the kids go back to school. PICU makes it easy and affordable with as low as 5.99% for 36 month term up to $5,000 maximum loan amount and $2,500 minimum loan amount.

Call a PICU Representative or apply on-line today! Riverside: 951.781.0981; Commerce: 323.728.1866. Please note that the PICU’s Commerce location moved to 4820 Eastern Avenue, Suite L, Commerce, CA 90040.

*APR = Annual Percentage Rate. A 36 month loan at 5.99% APR* would have a monthly payment of $30.39 per $1,000 borrowed. Other terms and conditions apply. No other discounts apply. Effective 7/1/16 through 9/30/16.

 

e-Quote

The only thing more dangerous than ignorance is arrogance.
~Albert Einstein

 

 

 

MEMBER DISCOUNT OF THE MONTH

 

EDUCATIONAL AND NETWORKING OPPORTUNITIES

Breakfast With Bob

September 6th | 7:30am
Mimi's Café, 10909 Foothill Blvd., Rancho Cucamonga 91730

September 7th | 7:30am
Green Street Restaurant, 146 Shoppers Lane, Pasadena 91101

September 8th | 7:30am
Brent's Deli, 19565 Parthenia Street, Northridge 91324

September 20th | 7:30am
Mimi's Cafe, 17231 E. 17th St., Tustin 92780

September 21st | 7:30am
Norm's, 11001 West Pico Boulevard, Los Angeles 90064

September 22nd | 7:30am
West Bistro, 3900 Atlantic Ave., Long Beach 90807

LabelExpo Americas 2016
September 13-15th
Rosemont/Chicago, IL
Use code: PIAS20 when registering for the Educational Sessions for 20% off.

Women in Print Communications Luncheon
September 14th | 11:00am | $40 ($65 non-member)
Pacific Palms Resort, City of Industry
(lunch is provided)

Graph Expo 2016
September 25th to 28th
FREE EXHIBIT FLOOR PASS (Members Only)
Orange County Convention Center—North Hall
Orlando, FL

 

WEBINARS

Get Big Things Done: Unleash Your Connectional Intelligence
September 21st | 9:00 AM | FREE!

Training Our Brains: What Neuroscience Can Teach Us About Leadership
November 9th | 9:00 AM | FREE!

Get Noticed, Get Promoted and Build your Professional Brand
December 13th | 8:00 AM | FREE!

 

Contact

Ara Izquierdo
5800 S. Eastern Avenue, Suite 400 Los Angeles, CA 90040
(323) 728-9500