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September 28, 2016
Dear Member, here is your weekly e-flash!



PRINT ACCESS MAKES IT EASY FOR BUYERS TO FIND YOU!

Did you know that as a member of PIASC, your company is provided with a FREE listing in PrintAccess? And that your free listing is not only viewed locally and nationally but internationally as well? That’s why it is important that your company’s listing looks good and is up-to-date, making sure it reflects your current services and products.

PrintAccess is the largest electronic directory on print and media resources featuring PIA members exclusively. Your listing is optimized to appear in major search engines so that buyers can contact you directly. Visitors can search your company by name, location, and specialty. All you have to do is make sure that your listing is up to date with all current equipment, products, and services. That way you'll never miss an opportunity to secure more clients!

Your PrintAccess listing gains exposure from over 12,000 users a month. Perhaps you may want to consider becoming a Premier Member so that your online presence is more visible to clients. As a Premier Member, your company is shown at the top of search results and an image of your company LOGO is added to your online listing.You can become a Premier Member for a nominal charge.

Since your PrintAccess listing is the gateway to many prospective clients, we highly recommend that you take the time to update it today. Login to your listing now and make sure that what you see is what you want your buyers to see.

If you have any questions or need assistance editing your company’s listing, please feel free to contact Jairo Cuellar at 323.728.9500, Ext. 202.

 









 
COMBINING DIRECT MAIL WITH VIDEO

An architectural design firm spent $1,300 to send direct mail video players to a small list of executivesand saw a 200x ROI for their efforts. This is just one of the new case studies highlighted on the www.ChoosePrint.org home page this month.

Check it out and share it with your employees.

 

PRINT BUYING WILL NEVER BE THE SAME AGAIN
- BY MARGIE DANA


The business of buying commercial printing for one’s company is going to change forever. Two factors are driving their change: Baby Boomers on the verge of retirement, and explosive growth of newer media.

When Baby Boomers retire, they take with them decades of print production knowledge and experience. Businesspeople entering the workforce will have significantly less print knowledge and a smaller pool of savvy peers and managers from whom to acquire it. With fewer on-the-job mentors, where and how will businesspeople develop their print sourcing skills? I have my own hunches, which I’ll save for another post.

And marketing campaigns, as well as customer communications efforts, are a mix of media: targeted email, instant messaging, social posts, blogs, webcasts and podcasts, Internet ads, digital signage, web sites, and strategic use of print materials – direct mail, newsletters, dimensional mail, signage, and more.

Tomorrow’s print customers will need to be skilled in more than just print manufacturing. >>READ MORE

 

PIASC Welcomes New Members!

PIASC Board of Directors and staff welcome the following new members:

Alan Dubois, Woodland Hills 818.286.8417

C H Web Ventures LLC, Grand Terrace 800.449.4898

Gascon Graphic Services, Fullerton 714.869.3244

Integrity Bindery, Orange 714.744.1510

Irvine Printing, Irvine 949.222.2210

One Stop Plastic Card Inc., La Puente 626.333.8881

Shaw Printing, Inc., Los Angeles 323.290.2555

ToastedMango Media LLC, Los Angeles 310.948.5871

Tri Print LLC, Huntington Beach 714.847.1400

TSM United, Inc., Orange 714.308.3974

 

PRINT STILL GOING STRONG

The run of good news on print markets continued through the first seven months of this year according to the latest ISM (Institute of Supply Management) surveys. Of the 18 manufacturing sectors covered in their survey, the printing industry was number 2 in shipment growth out of 11 sectors with increased sales; number 3 in new orders out of 12 sectors experiencing growth; number 1 in production out of 9 sectors with increases; and number 2 in employment growth among 8 sectors with increasing employment.

Source: PIA Quick Takes

 

SURVEY OF MANAGEMENT INFORMATION SYSTEMS AVAILABLE NOW

The Management Information Systems Survey (MIS) conducted since 2006 and produced by Dillon Mooney and Dr. Mark Bohan is now available to members. The MIS Survey documents are useful for the investigation and evaluation of available systems. The electronic version of the document has been bookmarked to allow easy navigation through the data.

The purchase and installation of an MIS solution is exceedingly complex and time consuming. This is unlike many purchases in a printing facility due to many different factors indicated. To compliment this Technology Bulletin, please use the “ The Challenges with the Purchase and Installation of a New MIS” white paper that addresses some of the issues and hurdles that need to be addressed during the selection and installation stages with an MIS. PIASC members can contact Maribel Campos for your free copy. Nonmembers can purchase a copy by contacting Maribel Campos at 323.728.9500, ext. 210.

 

CELEBRATION OF LETTERPRESS, BOOKS ARTS & PAPER

Make plans to enjoy a wonderful day at the 8th Annual Los Angeles Printers Fair, Saturday October 1, 2016, from 10:00am to 5:00pm at the International Printing Museum, showcasing...

  • Letterpress printing
  • Books arts and paper
  • Working demonstrations
  • Over 80 exhibitors selling had printed cards and invitations, letterpress posters, artistic prints, rare and limited edition books screen printed shirts, wood type, printing supplies & more.
  • And this year special exhibition of printed records, “THE MUSIC OF THE PRESSES: The Stoughton Printing Company Vinyl Jacket Collection.”

The Printers' Fair is a celebration of print, book arts, letterpress and paper so don't miss it! The Fair is suitable for all ages. General admission is $10, ages 12 and under $5. Students, educators, enthusiasts, collectors, graphic designers, artists and professionals will enjoy the array of demonstrations and vendors.

For general information, vendor registration and ticket purchases click here, or call 310.515.7166 for any further questions.

The International Printing Museum is located at 315 W. Torrance Blvd., Carson, CA 90745.

 

LEVERAGE SUBJECT LINES IN YOUR EMAILS

Most of your workforce probably communicates primarily through email. Managers and employees receive dozens of messages a day, and if their inboxes get too full they’ll be unable to recognize emails they need to act on quickly. Grab people’s attention by using the subject line for maximum impact. If your email really needs an immediate response, use action-oriented words that stand out, such as URGENT, HELP, or ACTION REQUIRED. This helps recipients prioritize messages and respond appropriately.

Source: Communication Solutions

 

e-Quote

Well done is better than well said.
~Benjamin Franklin

 

 

 

MEMBER DISCOUNT OF THE MONTH

 

EDUCATIONAL AND NETWORKING OPPORTUNITIES

PIBT Annual Benefits Introduction Meetings

October 4th | 10:00am
Crowne Plaza Hotel, 1221 Chess Drive, Foster City, CA

October 6th | 8:15am
Embassy Suites Brea, 900 East Birch Street, Brea, CA 92821

October 11th | 8:15am
Hilton Los Angeles North/Glendale, 100 W. Glenoaks Blvd., Glendale, CA 91202

October 13th | 8:15am
Courtyard Marriott, 8651 Spectrum Center Blvd., San Diego, CA 92123

October 25th | 8:15am
PIASC Conference Room, 5800 S. Eastern Ave., Commerce, CA 90040

October 25th | 1:00pm
PIASC Conference Room, 5800 S. Eastern Ave., Commerce, CA 90040

Pints for a Cause
October 25th | 5pm
Bonaventure Brewing Co., 404 S. Figueroa St., Los Angeles, CA 90071

Lunch With Leslie
October 26th | 11:30am
Coaching Center of Orange County, 1231 E. Dyer Road, Suite 215, Santa Ana, CA  92705
Sponsored by: HP, Redefining what's possible with print.

Breakfast With Bob

November 2nd | 7:30am
Mimi's Café, 10909 Foothill Blvd., Rancho Cucamonga 91730

November 3rd | 7:30am
Green Street Restaurant, 146 Shoppers Lane, Pasadena 91101

November 4th | 7:30am
Brent's Deli, 19565 Parthenia Street, Northridge 91324

November 15th | 7:30am
Mimi's Cafe, 17231 E. 17th St., Tustin 92780

November 16th | 7:30am
Norm's, 11001 West Pico Boulevard, Los Angeles 90064

November 17th | 7:30am
West Bistro, 3900 Atlantic Ave., Long Beach

 

WEBINARS

The State of Security
October 5th | 9:00 AM | FREE!

Dataviz: The New Must-Have Skill for Managers
November 2nd | 9:00 AM | FREE!

Training Our Brains: What Neuroscience Can Teach Us About Leadership
November 9th | 9:00 AM | FREE!

FYI WEBINARS: The New Laws Under FLSA: A California Perspective!
Fair Labor Standards Act 2016
November 9th | 9:00 AM | FREE!

The Secrets and Science of Great Performance Management
Tuesday, November 16th | 9:00 AM | FREE!

Get Noticed, Get Promoted and Build your Professional Brand
December 13th | 8:00 AM | FREE!

 

Contact

Ara Izquierdo
5800 S. Eastern Avenue, Suite 400 Los Angeles, CA 90040
(323) 728-9500