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January 11, 2017
Dear Member, here is your weekly e-flash!


Let’s learn, network, motivate, and inspire together at this year’s Presidents Conference. The conference is scheduled March 12-15, 2017, in beautiful Long Beach CA. Members will receive a $200 subsidy from PIASC by registering with Socorro Garcia at 323.728.9500, ext. 229.

This year’s theme is 20/20 with an eye toward finding clarity in a changing world and developing long-term plans for the future of the graphics arts industry. Be a part of the conversation as we explore strategies to improve your bottom line and grow your business. We have an exciting line-up of leadership, finance, operations, and human resources experts ready to discuss the latest issues that are facing our industry, such as the impact of the political shift in the United States; managing disruptive change; investment decision making; and finding bright, young talent to grow into the next generation of print leadership.

Our Featured speakers include:

  • Gerry O’Brion, founder of What Big Brands Know®, kicks off the event with an empowering session on navigating and leveraging change to your business advantage.
  • Cheryl Kahanec, Executive Vice President, Digital, Earth Color, leads a top panel of industry executives as they share their winning secrets and business success stories.
  • John U. Bacon, commentator, author, and award-winning speaker, shares timeless leadership fundamentals he’s learned in his years working with top coaches.
  • Duane Cashin, entrepreneur and sales coach, reveals his proven methods for obtaining peak sales performance.
  • Scott Hunter, CEO of Unshackled Leadership, presents his proven plan for creating an “outrageously successful” organization.

Turn your vision of a more profitable and robust future into a reality. Join us at the 2017 President’s Conference to explore strategies and resources designed to help you better serve your customers while improving your operational and financial objectives.

Let’s learn, network, motivate, and inspire together. Plan to attend this year's Presidents Conference. Contact Socorro Garcia at 323.728.9500, ext. 229, and ask her to apply your $200 PIASC discount.


When a new year rolls in, one very practical and essential annual business practice is to ensure that your employee handbook is up-to-date with all the relevant policies and procedures. Employers must expect statutory changes and 2017 is no different, especially in California. Having an outdated handbook is a very big liability as well as having no handbook at all.

While a handbook is not a bullet proof way to not get sued, a well written and updated handbook may very well be the written documentation to assist you in times when the need arises. The rules governed in the handbook have to be fair, uniformly applied and executed and applied with the correct information, and this can be a way to demonstrate fair and accurate practices of the company.

After a handbook is updated, it should be distributed promptly as well as the collection of signatures acknowledging receipt of the changes and updates. Ideally, a meeting explaining the changes would be helpful, if that is not practical, perhaps a brief memo outlining some of the changes. Employees are more likely to embrace changes if they feel the employer is not attempting to hide information, however minor or pertinent.

As a member of PIASC, employers have access to a complimentary sample employee handbook that has been written by an attorney in the industry. This sample handbook is updated annually at the beginning of the year and is available for download under Sample Handbook section of the Human Resources part of the Graphic Arts Industry Resource Center. Member login is required.

For questions about the handbook or for assistance in reviewing the policies and procedures for your company handbook, contact Cheryl at 323.728.9500 x 218 or cheryl@piasc.org.



The IRS reminds people that they can know pretty easily when a supposed IRS caller is a fake. Here are five things the scammers often do but the IRS will not do. Any one of these five things is a tell-tale sign of a scam. The IRS will never:

  1. Call to demand immediate payment, nor will we call about taxes owed without first having mailed you a bill.
  2. Demand that you pay taxes without giving you the opportunity to question or appeal the amount they say you owe.
  3. Require you to use a specific payment method for your taxes, such as a prepaid debit card.
  4. Ask for credit or debit card numbers over the phone.
  5. Threaten to bring in local police or other law-enforcement groups to have you arrested for not paying.

Additional information about tax scams are available on IRS social media sites, including YouTube and Tumblr where people can search “scam” to find all the scam-related posts. Click here for more information.



We are delighted to present George Heinrich—the Postal Professor—for an informative and educational workshop. The Professor has been in the mailing industry for over 47 years. Using humor and his extensive industry and postal knowledge, he has educated thousands about the complexities and nuances of this unique business.

We encourage members to participate and learn how to avoid disasters in mail piece preparation and taking advantage of the efficiencies in designing mail for today’s postal system.

We are offering two-day, half-day workshops: January 24 & 25th and you can choose from either an am or pm session on both days. Light snacks and drinks are included.Members investment: $99; non-members $199.00. Click here for details.



Here are 10 interview questions that a hiring manager should never ask a female job seeker:

  1. What are your plans for marriage?
  2. What are your childbearing plans?
  3. What arrangements can you make for your children during work hours?
  4. Would you be inconvenienced by night work?
  5. Would you be inconvenienced by travel?
  6. How do you feel about supervising men?
  7. Is your husband likely to be transferred to another location within his company?
  8. What would you do if your husband were transferred?
  9. Do you think you can leave your family issues at home and concentrate on the job?
  10. Can you sell as aggressively as a man?

Remember: Ask questions that center on one issue: Are you qualified to perform the essential functions of the job you are seeking?

Source: Manager’s Legal Bulletin



One of the benefits of membership is the technical expertise provided by Printing Industries of America. Our technical experts from the Center for Technology and Research discuss common production problems and issues. The Center for Technology and Research helps members with environmental, health, and safety concerns; consulting and on-site technical assistance.

Here’s the type of questions for which you can get answers:

Q. Does the shape of a halftone dot affect the amount of dot gain exhibited in a printed screen?

A. The answer is yes, the greater the perimeter of a dot, the more dot gain it will exhibit. Square dots will exhibit the most gain, and the square screens have a bump or jump when the corners touch in the midtone. Most printers avoid square dots unless they are attempting special effects. Round dots exhibit the least gain and are the least sensitive to slurring, which is why they are very popular with web printers and packaging printers. Elliptical dots produce smooth midtones and smooth flesh tones, but have problems with shadows. Most RIPs use some type of Euclidean dot, which is a digital hybrid screen that often uses round dots in the highlight and shadow areas and elliptical dots in the midtone. The Euclidean screen is considered to provide the best attributes of the various dot shapes. Stochastic screens composed of very small dots or spots typically exhibit significant dot gain due the large number of spots that replace larger, conventional screen dots.

For this and many other questions and answers, stay tuned and read e-Flash regularly.

Source: PIA National



Print provides a very different experience than digital – so much so that many people are now viewing it as a welcome respite. To learn more, read the new home page article at www.ChoosePrint.org.



Great things in business are never done by one person. They’re done by a team of people.
~Steve Jobs







Breakfast With Bob and Leslie too!

January 12th | 7:30am
Brent's Deli, 19565 Parthenia Street, Northridge 91324

January 17th | 7:30am
Mimi's Cafe, 17231 E. 17th St., Tustin 92780

January 18th | 7:30am
Lenny's Deli, 2379 Westwood Blvd., Los Angeles 90064 - NEW LOCATION!

January 19th | 7:30am
West Bistro, 3900 Atlantic Ave., Long Beach

Postal Bootcamp
January 24th & 25th | 8:00am & 1:00pm PST | $99 (non-members $199)
Southwest Offset Printing, 13505 South Saint Andrews Place, Gardena, CA 90246
(parking located at end of street)

Flexible Packaging for Narrow Web
January 25th | 8:00am PST | FREE to members (non-members $25)
Fullerton College, 321 E. Chapman Ave., Fullerton, CA 92832

Cocktails and Conversations
February 9th | 5:30pm
Karl Strauss Brewing Company, 2390 E. Orangewood Ave., #100, Anaheim, CA 92806

February 16th | 5:30pm
Pour Haus Wine Bar, 1820 Industrial St., Los Angeles, CA 90021

Lunch with Leslie
February 15th | 11:30am PST | $35/members lunch included
Coaching Center of Orange County, 1231 E. Dyer Road, Suite 215, Santa Ana, CA  92705

CALL FOR ENTRIES: 2017 Print Excellence Deadline
February 17th | 4:00pm PST
PIASC Offices, 5800 S. Eastern Ave #400, Los Angeles, CA

2017 Graphics Night
Sponsorship Opportunities
April 7th | 5:30pm-midnight PST
Pacific Palms Resort, Industry Hills



Getting Started with Microsoft Excel 2016 (Beginners)
Friday, January 13th | 9:00 AM PST | FREE!

Raising Money for Your Business
Tuesday, January 17th | 11:00 AM PST | FREE!

The Power of Questions to Open Doors, Uncover Solutions, and Spark Change
Tuesday, January 18th | 9:00 AM PST | FREE!

Getting Started with Microsoft Word 2016
Tuesday, January 18th | 10:00 AM PST | FREE!

2017 Labor Law Update Webinar
January 26th | 10:30am | FREE to members

Tips & Tricks for Microsoft Outlook 2016
February 8th | 10:00am PST | FREE

Getting Started with Microsoft PowerPoint 2016 (Beginner)
February 22nd | 10:00am PST | FREE



Ara Izquierdo
5800 S. Eastern Avenue, Suite 400 Los Angeles, CA 90040
(323) 728-9500