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March 22, 2017
Dear Member, here is your weekly e-flash!


Are you one of those people that get the chills when touching beautiful paper? And you can’t help yourself analyzing all the invitations you receive in the mail just to determine if the right stock was used or if you would have chosen something different?

You are not alone, most people love paper! We are tactile creatures and love to feel the different textures of paper before deciding the one we are going to use for that special project.

Be inspired with the latest substrates for all types of printing processes and join us on May 16th at the PIASC Paper & Substrate Show where you will have the opportunity to take samples of the most amazing papers and substrates for those demanding projects you may be working on.

Paper exhibitors include: Appleton Coated, Astro Paper & Envelopes, Case Paper, Choose Print, CTI Paper USA, Domtar, GPA Specialty Substrate Solutions, Iggesund, International Paper, Kelly Paper, Legion Paper, Midland Paper, Neenah, Sappi, Spicers Paper, Veritiv and Yupo.

Pre-register by May 9, 2017 and save $10.00: Members $30; non-members, $40; student designers, $20. After May 9th you’ll pay additional $10 each.

Register here.


PIASC Welcomes New Members!

PIASC Board of Directors and staff welcome the following new members:

AE Works Enterprises, Inc., North Hollywood 818.620.8355

Clearwater Paper, Huntington Beach 714.296.5718

HKC Ventures LLC, Irvine 949.783.8919

Invitation Maven LLC, West Hills 818.917.9525

Matsui International Co., Inc., Gardena 310.767.7812

Sensis, Inc., Los Angeles 213.341.0171

Source-Rep, Inc., Yorba Linda 323.270.3513

Super Copy, Los Angeles 323.255.5800

Thiele Technologies, Yorba Linda 714.312.0412

US Direct, LLC, Irvine 949-770-3233

Vision Graphics & Printing, Walnut 510.249.0388

Warren Packaging, Ontario 909.923.0623

Wilwest Copy Partners, Los Angeles 510.655.1906



Privately owned forests account for 56% of the forest land in the U.S. Production forests give private landowners a financial incentive to keep growing trees instead of selling off their land for other uses. Read more at www.ChoosePrint.org. Check it out and share it with your employees, family and friends.



Join us at Graphics Night and find out! Make your reservations today and secure your place at this fabulous event where Print is everywhere! Show your pride in print by being present and congratulate our Executive of the Year, the winners of the 2017 Print Excellence Awards competition, and all the members of the powerful, beautiful, everlasting world of graphic communication.

Don’t miss the event of the year… register now. Tickets are only $100 for members, $200 for non-members. Call Maribel at 323.728.9500, ext. 215. For more information, click here.



A member company recently called to complain about a lawsuit that they received from an employee that they terminated for poor performance. When asked to see their documentation on their employee, there was none. The company had no documentation and they were too “busy” to do so. Further stated that they had warned the employee many times before letting him go.

The umpteenth oral warnings have no merit in court as there is no proof that any correction was given. It’s just one person’s word against another’s. Had the member taken but a few minutes to note the oral warnings and to present the employee with the notice of correction with goals and consequences, this separation would have been water under the bridge. Instead, the member has to fork out money to defend their lawsuit and this takes more time out of their already busy schedule. Good and strong employee documentation does not have to be complicated. It should be factual, should be short, a note like reminder or summary of the issues that took place and void of any discriminatory words, implications or bias. Documentation can be subpoenaed and be used in court so what you write down can be used against you if incorrectly written or used as a strong defense for your benefit if done correctly.

Good documentation, while factual, should be objective and an observation of the event(s), not a personal view or editorial. When dealing with customers or employees alike, keep the tone professional with communications and the message clear to avoid headaches.

For assistance on employee documentation and performance corrections, contact Cheryl at 323.728.9500 x 218.



It seems nearly every day there is news of some new e-mail server, bank, or online service getting hacked, reminding us all about the need for data security, including strong passwords. Security expert, Thomas Baekdal, contends that a simple multi-word phrase is far harder to crack than a short string of letters, numbers, and symbols.

Baekdal says that while a single word is useless as a password because it is easily cracked using common hacking methods; stringing together a few words using a separator like a space, dash, or similar character can catapult a phrase like “this is fun” into secure territory. In fact, Baekdal goes on to say that by using three words in a password, it can take over a million years to crack using brute-force cracking or almost 40 million years using a dictionary attack.



The Technical Hotline is free to PIASC members… simply call 1.800.910.4283 to get your answer to technical questions. Typical inquiries include ink and coatings, paper stock, image register, plates, and other prepress, printing, and bindery issues.The Technical Inquiry Desk provides unbiased advice and solutions to technical problems, based on the practical experiences of the staff and the resources of the research, consulting, and training groups. It’s the help desk for the printing industry.

For more information contact Dillon Mooney, Technical Consultant, PIA, 1.800.910.4283.

Another valuable service provided through your membership with PIASC.



Don’t let yesterday take up too much of today.
~Will Rogers










Rate is based on your current rate at the financial institution that you are refinancing your auto loan from minus 2% with a minimum of 2.59% APR* with terms up to 60 months. Subject to credit approval and evaluation of collateral. Example - current rate 4.59% APR minus 2% PICU discount equals new rate of 2.59% APR*. Loan balance of $10,000 with a 4.59% APR* for a 60 month term the payment would be $146.48 and a loan balance of $10,000 with a 2.59% APR* for a 60 month term the payment would be $139.45. Current Printing Industries Credit Union loans are not eligible. No other discounts apply. With the NO Payment for 90 days, your interest will accrue for the date of the contract. Promotion expires 05/01/2017.

*APR equals Annual Percentage Rate



Breakfast with Bob and Cheryl

March 23rd | 7:30am
West Bistro, 3900 Atlantic Ave., Long Beach

2017 Graphics Night
Sponsorship Opportunities
April 7th | 5:30pm-midnight PST
Pacific Palms Resort, Industry Hills

Cocktails and Conversations
April 20th | 5:30pm
Magnolia House, 492 S Lake Ave, Pasadena, CA 91101

April 27th | 5:30pm
Rock & Brews, 7777 Beach Blvd., Buena Park, CA 90620

19th Annual Paper & Substrate Show
May 16th | 5:30-9:00pm
Andrei's Conscious Cuisine Event Center, Irvine, CA

Certified First Aid & CPR Training
June 14th | 8:00am-1:00pm



Customer Relationship Management (CRM)
March 23rd | 10:00am PST | FREE to members (non-members $25)

Avoid Common Mistakes and Prevent Cyber Security Breaches
March 23rd | 11:00am PST | FREE

Are You OSHA Ready?
April 6th | 11:00am PST | FREE to members ($49 non-members)

2020 Vision: What Leaders Need to Know to Navigate the Next Few Years and Beyond
April 19th | 9:00am PST | FREE

The Business of Facebook: Lessons Learned
April 26th | 9:00am PST | FREE

The Art of Business Improv: Embrace Change and Lead Dynamic Teams
May 24th | 9:00am PST | FREE

10 Great Negotiation Tips for IT Managers
June 13th | 8:00am PST | FREE

How to Inspire and Energize Your People Every Day
June 14th | 9:00am PST | FREE

Modern Manners for Today's Business World
September 20th | 9:00am PST | FREE


Ara Izquierdo
5800 S. Eastern Avenue, Suite 400 Los Angeles, CA 90040
(323) 728-9500