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April 5, 2017
Dear Member, here is your weekly e-flash!


Cal Poly’s Graphic Communication (GrC) Career Day is hosted on campus every quarter during the academic year to allow employers to discuss employment, and to conduct interviews with students. Full-time and internship/co-op employment is strongly encouraged.

Career Day consists of a morning "exposition style" session, encouraging students to visit different company tables and ask questions about employment opportunities. The event is a great chance to showcase your organization and recruit top talent.

Some recruiters use displays while many opt to bring samples and literature that describe their organizations. Giveaways are popular with the students and leave a lasting impression.

In the afternoon, recruiters may conduct interviews with selected students in designated private interview rooms. Employers control interview sign-ups during the expo portion of the day, so the criteria for interview selection can be maintained by the exhibitor.

Download this PDF for more information and details.

Pricing & Payment Details

  • Single Career Day - $350

  • Two Career Days - $650

Register and pay the Career Day fee via the PayPal link on the registration form. If payment with a check is preferred, an invoice will be provided after the registration form is submitted.

Click here to make a payment for Career Day via PayPal.

**Included in the fee is one six-foot table with chairs, a parking pass, a continental breakfast, lunch in the department, and an afternoon interview room.



Chances are your business has more than one target audience. In creating your marketing materials, you need to keep in mind that different target audiences have different concerns and therefore require different messages. For example, business owners may be most concerned with a printer’s price and turn-around, while print brokers may be most concerned with quality and whether or not you do everything in-house.



You still have time to call in your reservation to Maribel Campos at 323.728.9500., ext. 210, to spend a night to remember! Wine reception and winners’ exhibit begin at 5:30 pm, followed by a delicious dinner and presentation of awards. And for those that enjoy dancing, music and dancing until midnight! Tickets are only $100 per person (a $200 value). Non-members pay $200.00. Don’t miss the industry event of the year… call Maribel now at 323.728.9500, ext. 210.



Choose Print has created a series of six infographics entitled “Straight Talk About Print” addressing the following common misconceptions:

Common Misconception:
Digital is a more effective marketing tool than print.
Print is a valuable part of the marketing mix…
Common Misconception:
Cutting trees for paper threatens forests
A strong market for wood products protects forests
Common Misconception:
Nobody reads direct mail. Digital media is much more effective.
Many consumers love receiving mail so much that they ritualize it and imbue it with emotionally-charged meaning.
Common Misconception:
Electronic communication is more eco-friendly than print.
E-media has significant environmental impacts that you may not have considered.
Common Misconception:
Print should be avoided because it is a big contributor to landfill waste
The vast majority of print does not go to landfills...
Common Misconception:
Compared to print, digital media’s lower response is offset by its lower cost.
It's not an "either/or" situation, because print is a major driver of online sales...

You can print these colorful and informative infographics and post them at your company where employees can see them. Choose Print’s mission is to promote the effectiveness and sustainability of Print. Help us grow by adding the Choose Print logo to your home website and linking it to the Choose Print website. Click here for logo guidelines.



Printing Industries of America's Center for Print Economics and Management has created an interactive dashboard on printing shipments produced in nearly every county in the United States. The valuable information in this dashboard allows printers to evaluate local shipments and determine market share potentials. For industry suppliers, the system provides immediate insight into local market opportunities. The information is based upon the most recently released data from the U.S. Census Bureau's County Business Patterns Database. Read more.

(Editor's note: Everyone can access a limited version of the map by clicking here or on the image above. Full access requires a log-in to PIA website. If you don't have one, call PIA Member Central at (800) 910-4283 ext. 770 or email membercentral@printing.org.)



An inspiring vision led to a motivated workforce. Stay away from flowery mission statements or catchy slogans—paint a clear picture of what your organization is trying to accomplish and why it’s important. To create your vision, start by answering these questions:

  • What will the organization look like in five years? Explore this question in terms of the products and services you’ll offer, the new customers you’ll be serving, where you might expand geographically, and so forth.
  • What will people say about your organization? Cast a wide net: Include customers, employees, strategic partners, vendors, the community, and anyone else who might be considered a stakeholder.
  • What will your culture look like? Your vision should shape the atmosphere of your organization and workplace. What will working here be like? How will your values—honesty, customer focus—reflect your visions?
  • What direction do you need to take? Compare your five-year vision with where you are right now. What steps can you take to move toward realizing your vision? Consider the obstacles you’ll face, and develop strategies for overcoming them—but be flexible. You probably won’t be able to anticipate every difficulty.

Source: Motivational Manager



If you were to ask anyone in the graphics and visual communications markets about some of the biggest challenges facing the industry, without fail “finding and hiring qualified staff” would be at the top of the list.

According to The Manufacturing Institute, a foundation of the National Association of Manufacturers (NAM), more than 82% of manufacturers have reported moderate to serious shortages of skilled talent (Source: The Manufacturing Institute’s 2015 Skills Gap Report).

But you might reason, “I’m already in the printing industry, what can I do to help?” Simply put, we need to connect with the up-in-coming generations and show them that the printing industry is vibrant and exciting.

One way to do so is through the Graphic Arts Education and Research Foundation (GAERF). Formed in 1983 by Idealliance (formerly NAPL), NPES and Printing Industries of America, it offers several programs designed to assist print industry employers meet their manpower needs of tomorrow. Also, as you meet with your customers and hear about their hiring challenges, refer them to GAERF online: www.gaerf.org for more information about local schools that could be training their next employee. And, so that they may reach out to connect with these talented students, share this link to the list of PrintED accredited schools:  >>READ MORE



A man who wants to lead the orchestra must turn his back on the crowd.
~Max Lucado






Rate is based on your current rate at the financial institution that you are refinancing your auto loan from minus 2% with a minimum of 2.59% APR* with terms up to 60 months. Subject to credit approval and evaluation of collateral. Example - current rate 4.59% APR minus 2% PICU discount equals new rate of 2.59% APR*. Loan balance of $10,000 with a 4.59% APR* for a 60 month term the payment would be $146.48 and a loan balance of $10,000 with a 2.59% APR* for a 60 month term the payment would be $139.45. Current Printing Industries Credit Union loans are not eligible. No other discounts apply. With the NO Payment for 90 days, your interest will accrue for the date of the contract. Promotion expires 05/01/2017.

*APR equals Annual Percentage Rate



2017 Graphics Night
Sponsorship Opportunities
April 7th | 5:30pm-midnight PST
Pacific Palms Resort, Industry Hills

Cocktails and Conversations
April 20th | 5:30pm
Magnolia House, 492 S Lake Ave, Pasadena, CA 91101

April 27th | 5:30pm
Rock & Brews, 7777 Beach Blvd., Buena Park, CA 90620

Breakfast with Bob and Gerry

May 2nd | 7:30am
Mimi's Café, 10909 Foothill Blvd., Rancho Cucamonga 91730

May 3rd | 7:30am
Green Street Restaurant, 146 Shoppers Lane, Pasadena 91101

May 4th | 7:30am
Brent's Deli, 19565 Parthenia Street, Northridge 91324

May 9th | 7:30am
Mimi's Cafe, 17231 E. 17th St., Tustin 92780

May 10th | 7:30am
Ozzie's Diner, 7780 East Slauson Ave., Commerce 90040

May 11th | 7:30am
West Bistro, 3900 Atlantic Ave., Long Beach

19th Annual Paper & Substrate Show
May 16th | 5:30-9:00pm
Andrei's Conscious Cuisine Event Center, Irvine, CA

Certified First Aid & CPR Training
June 14th | 8:00am-1:00pm



Are You OSHA Ready?
April 6th | 11:00am PST | FREE to members ($49 non-members)

2020 Vision: What Leaders Need to Know to Navigate the Next Few Years and Beyond
April 19th | 9:00am PST | FREE

The Business of Facebook: Lessons Learned
April 26th | 9:00am PST | FREE

What is the cloud? How to reduce IT costs by 40%
April 27th | 10:00am PDT | FREE to members (non-members $25)

The Art of Business Improv: Embrace Change and Lead Dynamic Teams
May 24th | 9:00am PST | FREE

10 Great Negotiation Tips for IT Managers
June 13th | 8:00am PST | FREE

How to Inspire and Energize Your People Every Day
June 14th | 9:00am PST | FREE

Modern Manners for Today's Business World
September 20th | 9:00am PST | FREE



Ara Izquierdo
5800 S. Eastern Avenue, Suite 400 Los Angeles, CA 90040
(323) 728-9500