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July 19, 2017
Dear Member, here is your weekly e-flash!

HOW TO CREATE FANTASTIC VIDEO MARKETING CONTENT

Have you ever felt like you needed a way to create video content for your business? Have you heard that video was useful for marketing, training, and education? Have you seen video tools that weren’t so user-friendly or as integrated as you would have liked?

Since video content marketing has been the new face of content marketing, here are some of the statistics of video content marketing that has been published by HubSpot:

  • By the year 2019, video content marketing is projected to claim 80% of all website traffic.
  • Marketing emails can boost their click through rates by 200% to 300%, if a video is added.
  • Integrating videos on relevant landing pages can optimize conversion rates by 80%.
  • 90% of customers have stated that, viewing a video can help in their purchasing decisions.
  • Mobile video consumption grows by 100% every year, as told by YouTube.

ATTEND THIS FREE WEBINAR ON THURSDAY, JULY 27TH FROM 10:00 AM – 11:00 AM PST

 


 


 


 


 






 
 
DYNAMIC RATIOS SURVEY IS OPEN AND READY FOR YOU TO PARTICIPATE!

The 2017 Dynamic Ratios survey is open and ready for you to participate! We gather valuable information from print and graphic communications businesses to create one of the top financial benchmarking reports in the industry for the 2017-2018 fiscal year.

Incentives to complete the survey:

 

EMPLOYEE RECOGNITION: 5 RULES TO GET IT RIGHT

Recognition is the lifeblood of a manager. No, it’s the lifeblood of the workplace. If you want to keep your employees plugged into their jobs and coming into work with better ’tudes, you’re going to have to reinforce them somehow.

But the question is, how? And when? And how much? This is where it gets tricky.

Here are some rules to follow when handing out the accolades:

Rule #1: Do not reward competence. That is, avoid heaping praise, handing out prizes or serving up special perks for workers who are doing what they are supposed to be doing. If you do, how can you ever expect them to do something out of the ordinary? Save the rewards for the extraordinary.

Rule #2: Don’t set rigid parameters. Keep an open mind as to what actions deserve recognition. If you follow a predictable formula, employees will quickly learn how to game your system. Instead, look for opportunities that can really give you a bang for your carrot. Did an employee who’s usually aloof go out of his way to wow a customer? A pat on his back will go a long way.

READ MORE >>

Source: The Savvy Manager

 

60-SECOND SUPER-COOL FOLD OF THE WEEK!

Check out this video of a Sleeved 9-Panel Roll Fold Promo. Trish Witkowski shares her super-cool folding samples and helpful production tips. Visit www.foldfactory.com for folded samples, production dielines and print.

 

ARE YOUR CUSTOMERS CONSIDERING SWITCHING FROM PAPER TO DIGITAL BILLING?

This month the home page article at www.ChoosePrint.org explains why coercing people to switch to digital billing is not a good idea. As it turns out, print gets people to pay their bills.

 

NEW VERSION OF FORM I-9 RELEASED

United States Citizenship and Immigration Services (USCIS) has released a new version of the I-9 (Form I-9 07/17/17 N) which is used by employers to verify the identity and employment authorization of individuals hired to work in the United States. The previous I-9 form (publication date of 11/14/16 N) can be used through September 17, 2017. On September 18, 2017, employers must start using the new form. Employers should also continue to following existing storage and retention rules for any previously completed Form I-9‘s. 

USCIS also made some revisions related to the List of Acceptable Documents. Documents required for the form must be unexpired and must be provided to the employer no later than 3 days from the date of hire. If an individual is hired for less than 3 business days, section 2 must be completed no later than the end of the first day of employment. CLICK HERE to get the new version of the form, instructions on how to fill out the form, as well as the manual for employers. Further information can be obtained on the USCIS website here. Please be advised that the I-9 form, if downloaded directly from the USCIS website, works only with Internet Explorer. 

Questions? Contact Cheryl Chong, 323.728.9500, Ext. 218.

 

e-Quote

In marketing I’ve seen only one strategy that can’t miss – and that is to market to your best customers first, your best prospects second and the rest of the world last.
~John Romero

 

MEMBER DISCOUNT OF THE MONTH

PRINTING INDUSTRIES CREDIT UNION

EDUCATIONAL AND NETWORKING OPPORTUNITIES

Inkjet Ready 2017 - Production Inkjet Demystified
August 9-10th | 10:00am | $99 members (non-members $139) group rates available

Cocktails and Conversations

August 10th | 5:30pm
The Catch, 2100 E Katella Ave, Anaheim, CA 92806

August 24th | 5:30pm
El Cholo Café, 300 E Colorado Blvd. – Paseo Colorado, Pasadena, CA 91101

Coffee With Cheryl

September 6th | 7:30am
Tropicana Bakery & Cuban Café, 10218 Paramount Blvd., Downey, CA 90241

September 7th | 7:30am
Basecamp and High Horse Dinette, 1221 W. Riverside Dr., Burbank, CA 91506

September 12th | 7:30am
La Petite Sourie - French Cafe, 2801 West MacArthur Boulevard, Suite A, Santa Ana, CA 92704

September 13th | 7:30am
The Local Spot, 6200 B E Pacific Coast Hwy, Ste B, Long Beach, CA 90803

September 19th | 7:30am
The Avocado House, Chino, 11618 Central Ave, Chino, CA 91710

2017 OSHA Compliance for Printing Workshop
October 11-12th | 8:00am (EST) | $397 ($550 non-members)
Printing Industries of America Headquarters, 301 Brush Creek Road, Warrendale, PA 15086

2018 Color Conference
January 13-16, 2018 | San Diego, CA

2018 President's Conference
March 4-6th, 2018

TAGA 2018 Annual Technical Conference
March 18-21st, 2018 | Baltimore, MD

2018 Continuous Improvement Conference
April 8-11th, 2018 | Chicago, IL

 

WEBINARS

Unlock the Potential of the Promotional Products Industry
July 25th | 11:00am PDT | FREE (non-members $29)

Seven Steps to Build a Successful Business
July 25 | 11:00am PDT | FREE

How to Create Fantastic Video Marketing Content
July 27th | 10:00am | FREE!

Leadership & Development: Managing Remote & Virtual Teams
August 15th | 9:00am PDT | FREE

Modern Manners for Today's Business World
September 20th | 9:00am PST | FREE

 

Contact

Kristy Villanueva
5800 S. Eastern Avenue, Suite 400
Los Angeles, CA 90040
323.728.9500