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August 1, 2017
Dear Member, here is your weekly e-flash!

HOW YOU CAN REVIEW YOUR BUSINESS PERFORMANCE STRENGTHS & WEAKNESSES?

Your national association, Printing Industries of America’s Center for Print Economics and Management, has developed a way for printers to assess their strengths and weaknesses and to obtain an action plan to improve their bottom-line performance. The key features of the new Financial Performance Assessment include:

  • A detailed comparison and analysis of the printer’s key performance metrics with profit-leading firms that are similar in size, business models, and printing processes
  • A comprehensive variance analysis examining the underlying reasons for performance issues
  • An action plan with recommendations for specific strategic management practices and operational improvements, such as lowering costs, saving resources, changing prices, and other actions to stop losses and increase sales and profits
  • Findings that are presented in both a detailed report to management and a web-based presentation to the printer’s management team
  • On-going assistance and consultation as needed to help in implementation of the action plan

The research and analysis are conducted by Dr. Ron Davis, Senior Vice President and Chief Economist with over 28 years’ experience in financial analysis in the printing industry, and Tai McNaughton, Economist at PIA. To participate in an assessment, companies need only complete a confidential questionnaire on their current financials. The assessment report is delivered within three weeks.

Affordable pricing plans are structured based on the size of your company. For more information or to schedule a Financial Performance Assessment contact the Center for Print Economics and Management at economics@printing.org.

 

 

Starting in August, this weekly newsletter will convert to bi-weekly.
 


 


 


 


 

 



 
 
THE CATCH IN ANAHEIM • DRINKS & CONVOS

We’ve got two great locations for Cocktails & Conversations in August, first up is The Catch in Anaheim.

When
Thursday, August 10, 2017
5:30 PM to 7:30 PM PDT

Where
The Catch
2100 E Katella Ave
Anaheim, CA 92806

For $25 you get two beverages, delicious appetizers and get acquainted with other printers and providers.

The Catch is located in the epi-center of Orange County’s sports and entertainment venues of Angels Stadium, The Grove of Anaheim, and Honda Center. The comfortably upscale restaurant features the finest in fresh seafood, USDA prime steaks and table-side service of classics. The Catch excels in spirits, beer and wine offerings, featuring award-winning ales and lagers from sister restaurant TAPS Fish House & Brewery, alongside a selection of local and hard-to-find craft beers on draft. All can be enjoyed while watching one of the 14 LCD televisions in the spacious bar-lounge or wraparound patio with roaring fire pit.

Click here to view the Pasadena location and date >>

 

LATEST INDUSTRY FRAUD ALERT

We get emails almost weekly, from folks who want to order printing with a credit card but who are actually operating an intricate scheme to get printers to front money to a phony shipping company.

A new twist on this story is a telephone order for five figures using a credit card whose number is being used illegally by someone else. The work is delivered, but then the card is charged back to the printer.

Neither the credit card processor nor the issuer is liable for this, but it is a criminal event. The responsible course of action is to report the facts to your local police department as it may stop these people and maybe even get restitution for those who have been hit by the scam.

 

GET YOUR HANDS ON APPLE PRODUCTS AT A DISCOUNT!

As a member you are eligible to take advantage of preferred pricing on the latest Apple products and accessories. Save anywhere from 2 – 17%!

Advantages Include:

  • Special member pricing on Apple products
  • Exclusive promotions
  • Free shipping on all orders
  • Mac customization
  • Free engraving on new iPod and iPad model.

Call us at 323.728.9500 or click here to view discount store online >>

* *You will need your PIASC Account number to gain access. Call us if you do not have that information.

To see what other discount programs are available to you as a PIASC member visit our website.

 

3 QUICK THOUGHTS ON MARKETING PRINT & DIRECT MAIL SERVICES

1. "See Me, Trust Me, Like Me" is your marketing objective. Outbound marketing to stay top of mind, inbound (website) to promote trust, and social media to foster "likeability".

2. "The customer's perception is your reality." 80% of the buying process is complete before a prospect makes contact with you. 67% of the buying process is done online. Do your marketing efforts promote trust and credibility?

READ MORE >>

Source: Patrick Whelan, President, Great Reach Communications, Inc.

 

AUGMENTED, VIRTUAL AND MIXED REALTY FOR COMMERCIAL, LABEL & PACKAGING PRINTERS FULLERTON COLLEGE

Bring your commercial print, labeling and packaging to life with 3D, Video, text and audio.

MERIDIAN AR’s Active Print™ technology enables printers to create commercial print, labeling and packaging that becomes interactive using a smartphone. AaaP technology enables you to create small branded software app that when installed on a mobile phone tell an interactive story more than the printed material can depict. The technology simultaneously recognizes images, text and information on any printed material and then ties in web, video, audio and 3D imagery that can respond to each person’s questions.

Thursday, August 24th
9:00 am to 11:00 am
FREE for PIASC Members

Fullerton College
321 E. Chapman Avenue
Fullerton, CA 92832

Who should attend?
Owners, managers, and anyone involved in design and sales.

 

Quote of the Week

We are what we repeatedly do. Excellence, then, is not an act but a habit.
~Aristotle

 

 

MEMBER DISCOUNT OF THE MONTH

PRINTING INDUSTRIES CREDIT UNION

EDUCATIONAL AND NETWORKING OPPORTUNITIES

Inkjet Ready 2017 - Production Inkjet Demystified
August 9-10th | 10:00am | $99 members (non-members $139) group rates available

Cocktails and Conversations

August 10th | 5:30pm
The Catch, 2100 E Katella Ave, Anaheim, CA 92806

August 24th | 5:30pm
El Cholo Café, 300 E Colorado Blvd. – Paseo Colorado, Pasadena, CA 91101

Coffee With Cheryl

September 6th | 7:30am
Tropicana Bakery & Cuban Café, 10218 Paramount Blvd., Downey, CA 90241

September 7th | 7:30am
Basecamp and High Horse Dinette, 1221 W. Riverside Dr., Burbank, CA 91506

September 12th | 7:30am
La Petite Sourie - French Cafe, 2801 West MacArthur Boulevard, Suite A, Santa Ana, CA 92704

September 13th | 7:30am
The Local Spot, 6200 B E Pacific Coast Hwy, Ste B, Long Beach, CA 90803

September 19th | 7:30am
The Avocado House, Chino, 11618 Central Ave, Chino, CA 91710

2017 OSHA Compliance for Printing Workshop
October 11-12th | 8:00am (EST) | $397 ($550 non-members)
Printing Industries of America Headquarters, 301 Brush Creek Road, Warrendale, PA 15086

2018 Color Conference
January 13-16, 2018 | San Diego, CA

2018 President's Conference
March 4-6th, 2018

TAGA 2018 Annual Technical Conference
March 18-21st, 2018 | Baltimore, MD

2018 Continuous Improvement Conference
April 8-11th, 2018 | Chicago, IL

 

WEBINARS

Leadership & Development: Managing Remote & Virtual Teams
August 15th | 9:00am PDT | FREE

Modern Manners for Today's Business World
September 20th | 9:00am PST | FREE

 

Contact

Kristy Villanueva
5800 S. Eastern Avenue, Suite 400
Los Angeles, CA 90040
323.728.9500