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August 30, 2017
Dear Member, here is your weekly e-flash!

PROSPECTING RE-IMAGINED

What does it take to engage with a new prospect? How to upsell a current client? Join us for lunch with Sales Guru, Leslie Groene where she will discuss strategies to be effective with building new relationships and deepening existing relationships. She will also explore how social media and using your network can fast track prospecting!

From Leslie’s Summer Selling Success Tips:

11. “Google” a Customer/Prospect: Looking for a reason to contact a customer or a prospect? Search their name on Google to see if there are any listings for them. You’ll be astonished at what you can find concerning your customers/prospects or others with their same name.

Regardless of the outcome, the search should give you some interesting antidotes you can use on the next contact. When that contact is made, the customer/prospect will be amazed you took the time to do the search, and if you do find something in reference to them, you’ll have the perfect subject to talk about.

When: September 27, 2017, 11:30 am – 1:00 pm.

Where: Coaching Center of Orange County, 1231 E. Dyer Road, Suite 215, Santa Ana, CA 92705.

Members: $35/per member $60/non-member.
Lunch is included.

Contact: Emily Holguin
Phone: 323.728.9500
Email: emily@piasc.org

 

IN THIS NEWSLETTER:

DOES SOCIAL MEDIA WORK?

RECOGNITION SHOULD BE SIMPLE

CSR WEBINAR

PRINT 17 SHOW FLOOR PASSES

DYNAMICS RATIOS SURVEY

FOR LEASE

PRINT YOUR VIDEOS

 








DOES SOCIAL MEDIA REALLY WORK? 2017 SOCIAL MEDIA MARKETING REPORT

Printers often refer to themselves as marketing services providers, and if you’re in marketing, you know the importance, not just of print, but of combining print with other channels, including social media. Printers may not yet be fully comfortable with social media marketing, but it’s critical that they understand it—at least the basics. Here are the primary conclusions of “2017 Social Media Marketing Industry Report” just released by the Social Media Examiner to help in that effort. You can download the whole report for free here (PDF).

  1. Visuals have become essential in social media marketing.
    “A significant 85% of marketers use visuals in their marketing and 73% plan on increasing their use of visuals.”
     
  2. You thought video was hot? Going live is sizzling.
    “A significant 61% of marketers plan to use live video services such as Facebook Live and Periscope, and 69% want to learn more about live video.”

Read More >>

Source: Whattheythink.com

 

RECOGNITION SHOULD BE SIMPLE, YET IT'S A COMMON MANAGEMENT STUMBLING BLOCK

Recognition should be simple, yet it's a common management stumbling block.

Because HR departments know that recognition is something their managers should often be doing better than they are, they feel the need to develop formal recognition programs. And these are okay—at times a little bureaucratic and complicated and time-consuming perhaps—but nothing harmful.

But a once-a-month corporate program is no substitute for what all managers should be doing on a regular basis.

A 2016 Gallup survey gives a concise overview of the employee recognition landscape. It correctly describes recognition as a low cost, high impact management activity and concludes: "According to Gallup's analysis, only one in three workers in the U.S. strongly agree that they received recognition or praise for doing good work in the past seven days. At any given company, it's not uncommon for employees to feel their best efforts are routinely ignored.

READ MORE >>

Source: Forbes.com, Victor Lipman

 

NEW WEBINAR DATE: 9/22/17 IT IS YOUR CUSTOMER SERVICE DUTY TO UP SELL!

Don't just be Customer Service Reps, also be a Sales Person!

Customer service is important to your business because it is often the only contact a customer has with you. When they have a question or product issue, they expect your customer service department to resolve their issues. AND LET'S NOT FORGET, while your customers are on the phone, it is your customer service duty to up sell, but knowing the right time to do this is key.

During this webinar with Sales Guru, Leslie Groene, she will discuss:

  • Effective listening and phone etiquette
  • Manage the relationship not just the project
  • What do clients really want in a provider?
  • Why clients stop buying from your company
  • Statistics about what drives clients away...make sure you are aware of how your service and attitude affects your clients!
  • Taking advantage of up selling and cross selling—when does it make sense?

September 22nd | 11:00am PST | $25/per member connection (non-members $50)

 

THERE IS STILL TIME TO GET YOUR FREE PRINT17 SHOW FLOOR PASSES

PRINT 17 convenes the entire printing and imaging community—come connect, collaborate, and discover YOUR next profit opportunities.

  • GROW YOUR BUSINESS
  • Discover YOUR new sales streams
  • Innovate YOUR business with the newest trends and technologies
  • Determine YOUR new growth strategies and next business opportunities
  • Manage YOUR costs and improve YOUR efficiencies

Get the guidance and best practices to grow YOUR business at PRINT 17.

Show Dates and Hours:
Sunday, September 10th
12 noon-5 pm
Monday, September 11th – Wednesday, September 13th
10 am-5 pm
Thursday, September 14th
10 am-3 pm

 

LAST CHANCE TO PARTICIPATE IN THE 2017 DYNAMICS RATIOS SURVEY!
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What’s in it for you if you participate? You’ll receive access to a 24/7 Secure Interactive Dashboard providing industry financial and operating averages. New Instant Graphics display easy-to-understand information and provide an opportunity to see where your company stands against competitors in your peer group or against industry averages.

Dynamic Ratios is a yearly compilation of financial information from hundreds of printing and related graphic arts firms from across the country. The findings will provide your company with financial and productivity benchmarks to improve your efficiency, productivity, and bottom line.

Participants have the option to take the full-length Dynamic Ratios survey or you can save time with a shorter option that requires only 32 line items.

DEADLINE is August 31st. Take the 2017 Dynamic Ratios survey today to gain access to the interactive dashboard and receive your free report >>

 

PRODUCTION WAREHOUSE SPACE FOR LEASE

Below-market rent. 3,000 - 4,500 square feet available. Ideal for digital or offset printer, bindery or print broker. Attractive industrial building in good SF Valley area. No lease contract required. Call Colleen or Geoff at 818.709.1220.

 

CHECK OUT THIS "PRINT INSPIRED" VIDEO

Print Your Videos…You Heard Us, Videos!

Source: YouTube, iCentre Malta

QUOTE OF THE WEEK

Nothing is IMPOSSIBLE, the word itself says I’M POSSIBLE!
~Audrey Hepburn

 

 

EDUCATIONAL AND NETWORKING OPPORTUNITIES


EVENTS

WEBINARS

WORKSHOPS

VIRTUAL CLASSES

 

PRINTING INDUSTRIES CREDIT UNION

 

Contact

Kristy Villanueva
5800 S. Eastern Avenue, Suite 400
Los Angeles, CA 90040
323.728.9500