YOU TOO CAN HELP PROMOTE PRINT!
One can hardly avoid the barrage of propaganda selling the absurd idea that you can do your part in saving the planet by eliminating paper. We know that paper is produced from trees grown like a crop using only the energy from the sun, in mills that are substantially energy self sufficient. We know that paper is the most recycled and recyclable of any substance. We also know that computers and server firms use enormous amounts of energy produced mostly with carbon fuels, and are filled with machines which cannot be safely disposed.
We, the printing industry, can either stand by and do nothing about this or we can take action before the public really comes to believe that paper, and thus print, is bad.
PIASC has launched The Value of Print campaign via “Did you know?” inserts that provide you with facts about the value of print and its sustainability to help you, our member, promote print to your customers and the general public.
To help you with this, the Marketing Committee created a series of downloadable inserts.
All you need to do is:
- Choose one or more of the inserts you like
- Add your logo
- Print it
- Insert it with your invoices, newsletters, and proposals
- Mail it!
The twelve inserts provide factual information as to the value of print…spread the word and join the campaign!
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You suggestions and comments on this program are welcome. Contact PIASC Marketing Committee Chair, John Hodgman.
