Read, Read, Read...
The more you read, the more you know;
and the more you know, the smarter you grow!
A Literacy Campaign
A recent report released by the National Endowment for the Arts states that the number of non-reading adults increased by more than 17 million between 1991 and 2002. Moreover, the findings show that fewer than half of the American over the age of 18 now read novels, short stories, plays, or poetry; that the consumer pool for books of all kinds has diminished; and that the pace at which the nation is losing readers, especially young readers, is quickening.
For this reason, PIASC/RAISE Foundation, with the collaboration of Best Label, Castle Press, Grafico, Inc., MAN Roland, Graphic Arts Technical Foundation and the Graphic Arts Literacy Alliance, initiated a campaign to encourage the young and those not so young to READ!
The campaign consists of various printed materials that include bookmarks, posters, bumper stickers, and greeting cards—all of which will be distributed to the general public through public libraries, schools, trade shows, and special events.
Please take a moment to review the Read, Read, Read brochure above for details (Spanish version available here). For more information, please contact Ara Izquierdo at 323-728-9500, Ext. 216 or by email at ara@piasc.org
PIASC/RAISE LITERACY CAMPAIGN
The PIASC Literacy Campaign—a project geared to promote the importance of reading in young people—was a great attraction at the recent Latino Business Expo. The theme was very well received and many visitors were asking for two or three posters to give to their families. We heard comments from many young parents and their constant battle to get their children away from electronic games, television, and the Internet. So they praised PIA for the “reading” campaign.
Another positive note was the invitation from Sharon McCormac, Exhibit Coordinator for the California Reading Association to distribute our Literacy Campaign bookmarks and bumper stickers to over 3,000 teachers at their 38th Annual State Conference in San Jose, California.
If you have any questions about this campaign, please contact Ara. PIASC owns the rights to reproduce the painting; therefore PIASC members who want to join us in this reading campaign can use the image as long as they include PIASC’s logo also.
Literacy Outreach
Books Are Alive! is a national program designed to cultivate a respect for books and the printed word and nurture the seeds of a lifelong love for reading and writing. A fun adventure story and supplemental creative ideas provide avenues for practicing reading and writing skills in a fun and creative way. Key themes are emphasized throughout the children’s book and the instructor-led activities, including the value of the printed word and the fascinating, cooperative process involved in creating a book or other printed material.
This program, sponsored by the Graphic Arts Literacy Alliance (GALA), is helping to sow the seeds of a national grassroots program. This widespread cooperative effort aims to keep books, reading, and printing alive and thriving.
If you want to promote the value of the printed word to children; portray your company and the printing profession in a positive manner to your community; advocate a high public literacy rate to ensure the demand for your printed products; and, in essence, nurture the future of the printed word…The Books Are Alive! program is for you. It is easy and enjoyable to implement. For more information visit their website or contact Ara Izquierdo at PIASC 323-728-9500, Ext. 216.
Beyond garnering valuable exposure for your business, these activities benefit your industry and even our society as a whole. Your Associations (PIASC, PIA, GATF) make it easy for you to make this type of positive impact on your business and the community through our new Books Are Alive! program.