Printers engage with customers on a daily basis. But, do customers engage with printers post sale? How can printers engage with B2B customers using e-mail and content marketing as part of their customer engagement strategy? How can social media be used to keep customers loyal? What retention strategies can be applied to ensure customers do not shop elsewhere? B2C customers are deemed to be some of the most savvy in the market. How can printers with a B2C offerings ensure that such customers stay engaged when online? What is an abandoned cart programm? What is customer re-targetting? This session will detail the tips and tricks printers, both in the B2C and B2B space, can use to engage with their customers in the short and long term.