The Graphic Communications Industry’s Go-To Resource

For over 80 years graphic communications industry businesses have counted on Print Creative Alliance to help them thrive.

While the list of services, resources and benefits that we offer is long, all are based on our extensive knowledge of the unique needs of our industry and area. As an added benefit, because we’re located where our members are, we are able to drive over and provide some services—such as sexual harassment training sessions and complimentary Cal/OSHA compliance inspections—at our members’ sites.
1935

Making a Difference Since 1935

When a small group of Los Angeles-area printers banded together in 1935 to form a trade association, type was set by hand and one-color letterpresses were the norm. Since then, Print Creative Alliance (previously PIA, and originally PIASC) has combined exceptional organizational stability—having had only three presidents and two location changes in more than 80 years—with an ongoing commitment to adopting new technologies and evolving with the industry we serve.. Over the years we’ve helped our members take advantage of the many technological changes in the graphic communications world, and expanded our services and benefits to meet our members’ evolving needs.

1944

Since incorporating in 1944, Print Creative Alliance (previously PIA) has grown to represent printers, print brokers, vendors and creative marketing professionals in Southern California as well as Clark County, Nevada.

1974
A Foundation for Graphics Arts

Print Creative Alliance (previously PIA) started the R.A.I.S.E. Foundation (Recruiting, Advancement of Instruction, Scholarships for Education in the Graphic Arts). Its goal is to foster graphic communications careers in primary, secondary and post-secondary educational institutions. R.A.I.S.E. is, and has been over the years, sustained by member companies, industry business and employees, including other foundations.

1978
Sourcing New Candidates

Print Creative Alliance (previously PIA) announced the beginning of the very popular Employment Service to help members find qualified, experienced employees and encourage job seekers into a career in industry. Til this day, we continue offering this service with two full-time recruiters for members.

1982
Offering Group Medical Insurance

Print Creative Alliance (previously PIA) opened the Printing Industries Benefit Trust (PIBT) division, offering members group medical benefits for their employees at competitive rates. Today, PIBT offers over 65 health care plans and one-of-a-kind administrative assistance.

1988
Managing Risk

Print Creative Alliance (previously PIA) continued to grow by introducing PIASC Insurance Services, Inc., a full line insurance agency. With industry knowledge and white glove service, this agency continues to provide excellent risk management for members and other businesses.

1986
Saying Bye to Downtown Los Angeles

Because of the growing business, the Print Creative Alliance (previously PIA) Offices moved from Downtown Los Angeles 12th Street to it’s current location in the City of Commerce.

2010
75 Years of Service

PIASC celebrated 75 years of services to it’s members.

2021

Western States Printing Alliance (WSPA) and Pacific Printing Industry Association (PPI) have joined forces with Print Creative Alliance (previously PIA, and originally PIASC) making us the largest regional association in the west of the United States.

2023

To reflect the fact that we have expanded to serve printing and graphic communications industry businesses in 13 western states, the Printing Industries Association, Inc. of Southern California (PIASC) is now the Printing Industries Association, Inc. (PIA). Our new tagline: Services for Graphic Communications.

2026

As we broadened our reach to serve printing and graphic communications businesses across California, the Printing Industries Association, Inc. (PIA), building on this evolution, joined forces with Visual Media Alliance (VMA) and is now Print Creative Alliance. Together under one name and one shared vision— we continue championing your success through a stronger network and richer opportunities to connect, grow, and thrive.

Today PIASC is the largest graphic arts trade association in the country...and we're looking forward to continuing to help graphics industry businesses thrive for decades to come!

Meet Our Team of Dedicated Experts

There are a lot of faces behind Print Creative Alliance—and nearly all have been serving our members for a decade or more! Take advantage of our deep understanding of the graphic arts industry, and let our team members do what they do best: Serve you.

Member Services

Lou Caron
President/CEO
Ian Flynn
Executive VP and Chief Membership Officer
Socorro Garcia
Executive Assistant to the President/CEO
Kristy Villanueva
Director, Member Services Southern California
Cathy Skoglund
Director, Southwestern States Member Services
Shannon Wolford
Director of Northern California & Northwest States
Tammy Weatherly
Director, Northwest States Member Services
Susan Levi
Human Resources
Dave McCormac
Director, Education Outreach
Brett Chase
Senior Associate, Recruiting
Sandra Rodriguez
Senior Associate, Recruiting
Emily Holguin
Member Relationship Coordinator
Gloria Vargas
Associate, Member Services
Maria Luna
Assistant, General Administration
Briana Mujica
Assistant, General Administration
Sonali Shah
Marketing & Communications
Karissa Melara
Senior Associate, Supporting Services
Brenda Ruiz
Associate, Supporting Services

Medical Benefits (PIBT)

Evie Banaga
Director, Employee Benefits
Sandra Bonilla
Relationship Keeper
Tina Robles Morales
Relationship Keeper
Martina Rodriguez
Manager
Lupe Gomez
Data Processor
Deirdre Ross
Health Advocate
Diedra Lovan
Health Advocate

PIA-SC Insurance Services, Inc.

Kathy Schmidt
Director of Insurance Operations
Nora Wolkoff
Sr. Commercial Insurance Broker
Anthony Alatorre
Sr. Commercial Insurance Broker
Dennis Bernstein
Sr. Commercial Insurance Broker
Nichole Lucas
Commercial Insurance Broker
Kerry Wakely
Commercial Insurance Broker
David Katz
Senior Insurance Producer
Mary Fernandez
Senior Accountant Manager
Sam Sharma
Account Manager
Nyeasha Mayers
Account Manager
Alfredo Anaya
Service Support
Jessica Clark
Service Support

Accounting

Jamie Bengard
Controller
Dori Mandala
Senior Accountant
Maria Salita
Senior Accountant
Ladel Flores
Accountant
Esmeralda Sosa
Accountant

Information Technology

Victor Hurtado
Jairo Cuellar
Featured Book

Designing for Print

Becoming a better print designer doesn’t mean quitting your day job and going back to school. Fortunately, there’s a more practical way to printing success than starting over. Designing for Print starts with the most common items print designers are asked to design and goes on to give you more tips, tricks, shortcuts, and knowledge than you thought possible!

Purchase Now

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