Helping Graphics Industry Businesses Thrive

During this fast-paced, information packed, seminar you’ll discover the 50 must know, strategies that drive sales and earnings. Here’s just small sample of what you’ll learn.
– How to sell the prospect that is happy with his printer.
– How to consistently land the job even when yours is the highest quote.
– How to prevent the stall and motivate your prospects to order now.
– How to sell the prospect that wants to think it over.
– How to close the sale without asking for the order.
– How to sell the price shopper without submitting a quote.
– Plus much, much, much more.

The goal: To help establish a legislative presence in the state capitol by having our members visit with their elected officials and staff. Participants will help educate legislators about the graphic communications industry’s economic impact in California, and discuss their thoughts on the most impactful state legislation that the industry is facing this year. This includes discussing bills related to workforce development, taxation and environmental issues.

This Legislative Action Day is a vital part of our efforts to build a comprehensive government affairs program here in California. Our ultimate goal is to influence what gets introduced and implemented. When legislators are contemplating bills, we want them to stop and think, “I wonder what the printing industry would think about this policy idea, or what the impacts would be on them.” Having our legislators speak with business owners and managers directly can be an extremely powerful way to ensure that our perspectives are considered.

Please see the event flyer for schedule and hotel information.

Direct mail remains an essential marketing channel and an important source of revenue for printers.  New Postal Service programs offer you a way to add value to your direct mail offerings and improve your margins.  Informed Visibility allows you and your customers to follow each piece of mail through the postal system to delivery.  Informed Delivery gives consumers a daily email preview of what to expect in their mail box that day. Learn how these programs can benefit you and your customers.