PIASC Blog

May 13, 2015

Where are all the Print Customers?

By Piasc
Where are all the Print Customers?

Today’s print buyers are using online resources to research products and services. And, these buyers demand technologies that support their research and purchasing decisions. Moreover, they want to access these technologies on their own time and their own terms. In fact, most business-to-business (B2B) buying cycles are 70-80% complete before corporate buyers are willing to engage with salespeople. If your company has little or no online presence how will these buyers find you?

Essentials to Success” is a one day conference armed with knowledgeable presenters that will give participants tools they can walk away with and use to grow their businesses.

The conference will jump start with “10 Marketing Ideas to Help Printers Prosper.” This session will include an in-depth discussion of how to utilize LinkedIn to generate leads and stand out as a leader. In addition to these ideas, the session will provide you with the framework for how to design and implement an actionable plan, utilizing a 90 day quick plan strategy. You will leave with an understanding of your options as well as a step by step plan easy to implement.

The seminar leader is Patrick Whelan, President, Great Reach Communications, Inc., which is the leading provider of direct mail and online marketing solutions to the print and direct mail industry. Patrick has a BS in business and marketing from Northeastern University and has spent the last 20 years providing marketing programs and advice to over 700 print providers throughout North America. In 2009, Patrick’s contributions were formally recognized when he was inducted into the prestigious, NAPL Walter E. Soderstrom Society.

And more presentations to GROW your business include:

  • The Print Customers’ Perspective: Advantages of a Responsive Website
  • Tips and Tricks to Boost Your Online Visibility and Reputation
  • Payment Options that Attract More Customers
  • Add Dimension to Your Business: Products Your Customers will WOW Over!

Time is of the essence! Register and spend a Saturday finding ways to GROW your business.

About the Author

PIASC is the largest graphic arts trade association in the country. They are devoted in helping members succeed. For over 80 years, they have been servicing businesses in Los Angeles, Orange, Riverside, San Bernardino, San Luis Obispo, Kern, Ventura and Clark counties.

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